Kenya Hair Care Products Market 2025

Forecasts highlight a favorable growth outlook for the Kenya hair care products market, with a projected increase of USD 94.8 million and a CAGR close to 7.2% through 2030. Kenya’s rapid urbanization is reshaping its hair care market landscape. The country’s urban population has been growing steadily, with Nairobi leading the charge as one of Africa’s fastest-growing cities. This urban shift has coincided with the emergence of a burgeoning middle class, whose increased disposable income is fueling demand for premium hair care products.

The Kenyan hair care market is witnessing a significant shift as men increasingly embrace grooming routines. Traditionally, the market has been dominated by products targeting women, but recent trends show a marked increase in male-oriented hair care offerings. Barber shops in urban centers are evolving into male grooming hubs, offering services beyond the standard haircut. Many now provide hair treatments, styling, and product recommendations, contributing to the growth of the male hair care segment.

This report delivers a comprehensive analysis and forward-looking perspective on the Kenya hair care products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, pricing, packaging material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Kenya hair care products market is classified into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The Kenya market for hair care products is divided based on product, pricing, packaging material and distribution channel. By product, the market includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing categories include mass, and premium. Packaging material segments comprise flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation includes supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as L’Oreal S.A., Tiger Consumer Brands Ltd., Unilever PLC, Godrej Group, PZ Cussons Plc, Amka Products (Pty) Ltd., Revlon Inc. and Glenmark Pharmaceuticals Limited. This analysis offers a comprehensive overview of the main players in the hair care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Hair Care Products Market – Product Analysis
Kenya Hair Care Products Market – Pricing Analysis
Kenya Hair Care Products Market – Packaging Material Analysis
Kenya Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Tiger Consumer Brands Ltd.
Unilever PLC
Godrej Group
PZ Cussons Plc
Amka Products (Pty) Ltd.
Revlon, Inc.
Glenmark Pharmaceuticals Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Hair Care Products Market 2020-2030
Chart Kenya Hair Care Products Market, Net Growth, 2020-2030
Chart Kenya Hair Care Products Market, Growth Rates, 2020-2030
Table Kenya Hair Care Products Market by Product, 2020-2030
Chart Kenya Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Kenya Hair Care Products Market by Product, 2020-2030
Table Kenya Hair Care Products Market by Pricing, 2020-2030
Chart Kenya Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Kenya Hair Care Products Market by Pricing, 2020-2030
Table Kenya Hair Care Products Market by Packaging Material, 2020-2030
Chart Kenya Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Kenya Hair Care Products Market by Packaging Material, 2020-2030
Table Kenya Hair Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Hair Care Products Market by Distribution Channel, 2020-2030
Table Kenya Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Kenya Hair Care Products Market, by Companies, 2024
Table Kenya Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Kenya Hair Care Products Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Kenya Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Tiger Consumer Brands Ltd.
Unilever PLC
Godrej Group
PZ Cussons Plc
Amka Products (Pty) Ltd.
Revlon, Inc.
Glenmark Pharmaceuticals Limited