Ghana Hair Care Products Market 2025

Anticipated trends indicate that the Ghana hair care products market will achieve incremental growth of USD 43.6 million, translating to a CAGR of around 8.7% during the forecast period of 2025 to 2030. The rising middle class in Ghana, particularly in urban areas like Accra and Kumasi, is a key driver of the hair care market. Increased disposable income has led to greater spending on personal care products, including more premium hair care items. This trend is especially noticeable among young professionals who are willing to invest in higher-quality products for their hair care routines.

Ghana’s vibrant beauty culture, which places great importance on hair care and styling, significantly influences the market. Traditional hairstyles remain popular, but there’s a growing interest in modern styling techniques and products. This blend of traditional and contemporary preferences has created a diverse market for both local and international hair care brands. The natural hair movement has gained traction in Ghana, leading to increased demand for products specifically formulated for natural African hair textures. This trend has spurred the growth of local brands that cater to this niche, offering products made with natural and locally sourced ingredients.

Ghana’s expanding retail sector, including the growth of modern supermarkets and specialty beauty stores, has improved access to a wider range of hair care products. Additionally, the rise of e-commerce platforms is making it easier for consumers to purchase both local and international hair care brands.

The report aims to deliver comprehensive data on the Ghana hair care products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product, pricing, packaging material and distribution channel.

Market Segmentation

The Ghana hair care products market is classified into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, others

The segmentation of the Ghana hair care products market product, pricing, packaging material and distribution channel. The market is classified by product into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments encompass mass, and premium. Packaging material segments comprise flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, and others.

Competitive Landscape

Leading companies in the hair care products market comprise L’Oreal S.A., Nouvelle Parfumerie Gandour, Le Groupe SIVOP, Ghandour Cosmetics Ltd., Maxim brand products GmbH & Co. KG, The Procter & Gamble Company (P&G) and AFAM Concept Inc. This analysis offers a comprehensive overview of the main players in the hair care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Ghana hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ghana Hair Care Products Market – Product Analysis
Ghana Hair Care Products Market – Pricing Analysis
Ghana Hair Care Products Market – Packaging Material Analysis
Ghana Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Nouvelle Parfumerie Gandour
Le Groupe SIVOP
Ghandour Cosmetics Ltd.
Maxim brand products GmbH & Co. KG
The Procter & Gamble Company (P&G)
AFAM Concept, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ghana Hair Care Products Market 2020-2030
Chart Ghana Hair Care Products Market, Net Growth, 2020-2030
Chart Ghana Hair Care Products Market, Growth Rates, 2020-2030
Table Ghana Hair Care Products Market by Product, 2020-2030
Chart Ghana Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Ghana Hair Care Products Market by Product, 2020-2030
Table Ghana Hair Care Products Market by Pricing, 2020-2030
Chart Ghana Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Ghana Hair Care Products Market by Pricing, 2020-2030
Table Ghana Hair Care Products Market by Packaging Material, 2020-2030
Chart Ghana Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Ghana Hair Care Products Market by Packaging Material, 2020-2030
Table Ghana Hair Care Products Market by Distribution Channel, 2020-2030
Chart Ghana Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ghana Hair Care Products Market by Distribution Channel, 2020-2030
Table Ghana Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Ghana Hair Care Products Market, by Companies, 2024
Table Ghana Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Ghana Hair Care Products Market, by Brands, 2024
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Ghana Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Nouvelle Parfumerie Gandour
Le Groupe SIVOP
Ghandour Cosmetics Ltd.
Maxim brand products GmbH & Co. KG
The Procter & Gamble Company (P&G)
AFAM Concept, Inc.