Brazil Hair Care Products Market 2025

The Brazil hair care products sector is poised for a dynamic growth phase, anticipating an increase of USD 4.4 billion and a CAGR of approximately 8.7% from 2025 to 2030. The Brazil hair care market is on a strong growth trajectory, driven by rising consumer awareness, increased disposable incomes, the prevalence of hair and scalp issues, technological innovations, and the powerful influence of digital media. These factors collectively create a dynamic and promising landscape for market participants, paving the way for sustained growth and innovation in the years ahead.

This report offers a detailed examination of the Brazil hair care products market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product, pricing, packaging material and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Market Segmentation

The Brazil hair care products market is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The hair care products market in Brazil is segmented based on product, pricing, packaging material and distribution channel. By product, the market is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segmentation includes mass, and premium. Packaging material segments encompass flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Phitoteraphia Biofitogenia Laboratorial Biota Ltda., Grupo Boticario, Devintex Cosmeticos Ltda., Wella AG, Colgate-Palmolive Company, Natura & Co, Coty Inc., Bonyplus Industria e Comercio Importacao e Exportacao de Cosmeticos Ltda, Flora Produtos de Higiene e Limpeza S.A., Nasha Intercontinental Cosmetics Ltda and Grupo Silvio Santos.

This comprehensive report analyzes the performance of leading companies in the hair care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Brazil hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Hair Care Products Market – Product Analysis
Brazil Hair Care Products Market – Pricing Analysis
Brazil Hair Care Products Market – Packaging Material Analysis
Brazil Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Phitoteraphia Biofitogenia Laboratorial Biota Ltda.
Grupo Boticario
Devintex Cosmeticos Ltda.
Wella AG
Colgate-Palmolive Company
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Hair Care Products Market 2020-2030
Chart Brazil Hair Care Products Market, Net Growth, 2020-2030
Chart Brazil Hair Care Products Market, Growth Rates, 2020-2030
Table Brazil Hair Care Products Market by Product, 2020-2030
Chart Brazil Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Brazil Hair Care Products Market by Product, 2020-2030
Table Brazil Hair Care Products Market by Pricing, 2020-2030
Chart Brazil Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Brazil Hair Care Products Market by Pricing, 2020-2030
Table Brazil Hair Care Products Market by Packaging Material, 2020-2030
Chart Brazil Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Brazil Hair Care Products Market by Packaging Material, 2020-2030
Table Brazil Hair Care Products Market by Distribution Channel, 2020-2030
Chart Brazil Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Hair Care Products Market by Distribution Channel, 2020-2030
Table Brazil Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Brazil Hair Care Products Market, by Companies, 2024
Table Brazil Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Brazil Hair Care Products Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Brazil Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Phitoteraphia Biofitogenia Laboratorial Biota Ltda.
Grupo Boticario
Devintex Cosmeticos Ltda.
Wella AG
Colgate-Palmolive Company
Natura & Co
Coty Inc.
Bonyplus Industria e Comercio, Importacao e Exportacao de Cosmeticos Ltda
Flora Produtos de Higiene e Limpeza S.A.
Nasha Intercontinental Cosmetics Ltda
Grupo Silvio Santos