Global Toothpaste Market 2025

Anticipated trends indicate that the global toothpaste market will achieve incremental growth of USD 18.5 billion, translating to a CAGR of around 6.5% during the forecast period of 2025 to 2030. The global toothpaste market is propelled by rising consumer awareness of oral hygiene, driven by increased education on the importance of dental care and a growing emphasis on overall health and wellness. This has spurred demand for a wide range of toothpaste products, from basic cavity protection to advanced formulations targeting specific concerns like sensitivity, whitening, and gum health. Additionally, the market is seeing significant growth in emerging economies, where rising disposable incomes and urbanization are leading to the adoption of modern oral care routines. The shift towards natural and organic toothpaste, fueled by a global trend towards cleaner and more sustainable personal care products, is also a key driver, as consumers increasingly prioritize eco-friendly and chemical-free options.

This report delivers a comprehensive analysis and forward-looking perspective on the global toothpaste market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, ingredient type, distribution channel and region, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The global toothpaste market is classified into the following segments:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The segmentation of the global toothpaste market product, ingredient type, distribution channel and region. In terms of product, the market is segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and others. Ingredient type segments encompass abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market includes Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The toothpaste market is dominated by key players, including Yunnan Baiyao Group Co. Ltd., Unilever PLC, The Procter & Gamble Company (P&G), Sunstar Inc., Siam Health Group Co. Ltd., Shenzhen Xiaokuo Technology Co. Ltd., Pierre Fabre S.A., Patanjali Ayurved Limited, OOO SPLAT-KOSMETIKA, Nice Group (AGV Products Corporation), Masson Group Company Ltd., Lion Corporation, LG Household & Health Care Ltd., Katjes International GmbH & Co. KG., Kao Corporation, Haleon plc, Guangzhou Weimeizi Personal Care Products Co. Ltd., Dr. Theiss Naturwaren GmbH, Distribution Retail Company (R.O.C.S.), Dencare (Chongqing) Oral Care Co. Ltd., Dabur India Limited, Coswell S.p.A., Colgate-Palmolive Company, Church & Dwight Co. Inc., Amway Corporation and Aekyung Industrial Co. Ltd.

This analysis offers a comprehensive overview of the main players in the toothpaste market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global toothpaste market.
Gain in-depth analysis and forecasts for the key segments of the global toothpaste market: product, ingredient type, distribution channel and region.
Gain deep insights into the dynamics of the global toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Toothpaste Market – Product Analysis
Global Toothpaste Market – Ingredient Type Analysis
Global Toothpaste Market – Distribution Channel Analysis
Global Toothpaste Market – Region Analysis
Company Shares Analysis
Yunnan Baiyao Group Co., Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
Sunstar Inc.
Siam Health Group Co., Ltd.
Shenzhen Xiaokuo Technology Co., Ltd.
Pierre Fabre S.A.
Patanjali Ayurved Limited
OOO SPLAT-KOSMETIKA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Toothpaste Market 2020-2030
Chart Global Toothpaste Market, Net Growth, 2020-2030
Chart Global Toothpaste Market, Growth Rates, 2020-2030
Table Global Toothpaste Market by Product, 2020-2030
Chart Global Toothpaste Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Global Toothpaste Market by Product, 2020-2030
Table Global Toothpaste Market by Ingredient Type, 2020-2030
Chart Global Toothpaste Market by Ingredient Type, CAGR Historic and Forecast, 2020-2030
Chart Global Toothpaste Market by Ingredient Type, 2020-2030
Table Global Toothpaste Market by Distribution Channel, 2020-2030
Chart Global Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Toothpaste Market by Distribution Channel, 2020-2030
Table Global Toothpaste Market by Region, 2020-2030
Chart Global Toothpaste Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Toothpaste Market by Region, 2020-2030
Table Global Toothpaste Market Share (%), by Companies, 2020-2024
Chart Global Toothpaste Market, by Companies, 2024
Table Global Toothpaste Market Share (%), by Brands, 2020-2024
Chart Global Toothpaste Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Toothpaste Market: Spend as a Proportion of GDP (%)
Table Global Toothpaste Market: Consumption per Capita (Population)

Companies Mentioned

Yunnan Baiyao Group Co., Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
Sunstar Inc.
Siam Health Group Co., Ltd.
Shenzhen Xiaokuo Technology Co., Ltd.
Pierre Fabre S.A.
Patanjali Ayurved Limited
OOO SPLAT-KOSMETIKA
Nice Group (AGV Products Corporation)
Masson Group Company Ltd.
Lion Corporation
LG Household & Health Care, Ltd.
Katjes International GmbH & Co. KG.
Kao Corporation
Haleon plc
Guangzhou Weimeizi Personal Care Products Co., Ltd.
Dr. Theiss Naturwaren GmbH
Distribution Retail Company (R.O.C.S.)
Dencare (Chongqing) Oral Care Co., Ltd.
Dabur India Limited
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation
Aekyung Industrial Co., Ltd.