Global Toothbrushes Market 2025

The global toothbrushes market is poised for steady growth, with an expected increase of USD 9.5 billion, reflecting a CAGR of approximately 6.1% from 2025 to 2030. The global toothbrush market is primarily driven by increasing consumer awareness of oral hygiene and the continuous innovation in toothbrush technology. As public health campaigns and educational initiatives highlight the importance of maintaining good oral health, there is a growing global demand for more effective and convenient toothbrush solutions. Technological advancements, such as the development of electric, ultrasonic, and smart toothbrushes, are catering to this demand by offering enhanced cleaning capabilities and personalized oral care experiences. Additionally, the expanding middle-class population in emerging markets, coupled with rising disposable incomes, is leading to a greater adoption of premium oral care products, further propelling the growth of the global toothbrush market.

Focused on delivering actionable insights, this report explores the global toothbrushes market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product, distribution channel and region, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the global toothbrushes market:
Product: manual toothbrushes, battery powered toothbrushes, rechargeable electric toothbrushes
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global market for toothbrushes is divided based on product, distribution channel and region. By product, the market includes manual toothbrushes, battery powered toothbrushes, and rechargeable electric toothbrushes. Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market encompasses Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The toothbrushes market is highly competitive, with key companies profiled in this report, including Xiaomi Corporation, Wuhan Jinchen Oral Care Products Co. Ltd., Unilever PLC, TRISA AG, The Procter & Gamble Company (P&G), Sunstar Inc., Pierre Fabre S.A., Perrigo Company PLC, Panasonic Corporation, Orkla ASA, Orang Tua Group, Omron Corporation, Lion Corporation, LG Household & Health Care Ltd., Koninklijke Philips N.V., Kenvue Inc., Kao Corporation, Haleon plc, Guangzhou Weimeizi Personal Care Products Co. Ltd., Guangzhou Haoxingwan Technology Co. Ltd., Guangdong Xue Jie Daily Necessities Co. Ltd., Dencare (Chongqing) Oral Care Co. Ltd., Curaden International AG, Coty Inc., Condor S.A., Colgate-Palmolive Company, Church & Dwight Co. Inc. and Amway Corporation.

This report delivers an in-depth examination of leading companies in the toothbrushes sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global toothbrushes market.
Gain in-depth analysis and forecasts for the key segments of the global toothbrushes market: product, distribution channel and region.
Gain deep insights into the dynamics of the global toothbrushes market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global toothbrushes market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Toothbrushes Market – Product Analysis
Global Toothbrushes Market – Distribution Channel Analysis
Global Toothbrushes Market – Region Analysis
Company Shares Analysis
Xiaomi Corporation
Wuhan Jinchen Oral Care Products Co., Ltd.
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sunstar Inc.
Pierre Fabre S.A.
Perrigo Company PLC
Panasonic Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Toothbrushes Market 2020-2030
Chart Global Toothbrushes Market, Net Growth, 2020-2030
Chart Global Toothbrushes Market, Growth Rates, 2020-2030
Table Global Toothbrushes Market by Product, 2020-2030
Chart Global Toothbrushes Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Global Toothbrushes Market by Product, 2020-2030
Table Global Toothbrushes Market by Distribution Channel, 2020-2030
Chart Global Toothbrushes Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Toothbrushes Market by Distribution Channel, 2020-2030
Table Global Toothbrushes Market by Region, 2020-2030
Chart Global Toothbrushes Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Toothbrushes Market by Region, 2020-2030
Table Global Toothbrushes Market Share (%), by Companies, 2020-2024
Chart Global Toothbrushes Market, by Companies, 2024
Table Global Toothbrushes Market Share (%), by Brands, 2020-2024
Chart Global Toothbrushes Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Toothbrushes Market: Spend as a Proportion of GDP (%)
Table Global Toothbrushes Market: Consumption per Capita (Population)

Companies Mentioned

Xiaomi Corporation
Wuhan Jinchen Oral Care Products Co., Ltd.
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sunstar Inc.
Pierre Fabre S.A.
Perrigo Company PLC
Panasonic Corporation
Orkla ASA
Orang Tua Group
Omron Corporation
Lion Corporation
LG Household & Health Care, Ltd.
Koninklijke Philips N.V.
Kenvue Inc.
Kao Corporation
Haleon plc
Guangzhou Weimeizi Personal Care Products Co., Ltd.
Guangzhou Haoxingwan Technology Co., Ltd.
Guangdong Xue Jie Daily Necessities Co., Ltd.
Dencare (Chongqing) Oral Care Co., Ltd.
Curaden International AG
Coty Inc.
Condor S.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation