Global Oral Care Market 2025

Insights reveal that the global oral care market is set for a healthy expansion, with an anticipated growth of USD 32.9 billion, corresponding to a CAGR of nearly 6% from 2025 to 2030. The oral care market is fueled by increasing awareness of dental hygiene and the growing popularity of natural and organic oral care products. Technological advancements, such as smart toothbrushes, are also gaining traction and further driving demand.

The report delivers a comprehensive dataset on the global oral care market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product, distribution channel and region.

Market Segmentation

The global oral care market is categorized into the following segments:
Product: dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global market for oral care is divided based on product, distribution channel and region. By product, the market includes dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others. Geographically, the market spans Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The global oral care market exhibits significant competition. Leading companies within the market include Yunnan Baiyao Group Co. Ltd., Xiaomi Corporation, Unilever PLC, The Procter & Gamble Company (P&G), Sunstar Inc., Shenzhen Xiaokuo Technology Co. Ltd., Sanofi S.A., Reckitt Benckiser Group plc (RB), Pierre Fabre S.A., Perrigo Company PLC, Patanjali Ayurved Limited, Panasonic Corporation, Orkla ASA, Orang Tua Group, OOO SPLAT-KOSMETIKA, Nice Group (AGV Products Corporation), Lion Corporation, LG Household & Health Care Ltd., Koninklijke Philips N.V., Kobayashi Pharmaceutical Co. Ltd., Kenvue Inc., Katjes International GmbH & Co. KG., Kao Corporation, Haleon plc, Guangzhou Weimeizi Personal Care Products Co. Ltd., Guangzhou Haoxingwan Technology Co. Ltd., Dr. Theiss Naturwaren GmbH, Dencare (Chongqing) Oral Care Co. Ltd., Dabur India Limited, Coswell S.p.A., Colgate-Palmolive Company, Church & Dwight Co. Inc. and Amway Corporation.

This comprehensive report analyzes the performance of leading companies in the oral care sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global oral care market.
Gain in-depth analysis and forecasts for the key segments of the global oral care market: product, distribution channel and region.
Gain deep insights into the dynamics of the global oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Oral Care Market – Product Analysis
Global Oral Care Market – Distribution Channel Analysis
Global Oral Care Market – Region Analysis
Company Shares Analysis
Yunnan Baiyao Group Co., Ltd.
Xiaomi Corporation
Unilever PLC
The Procter & Gamble Company (P&G)
Sunstar Inc.
Shenzhen Xiaokuo Technology Co., Ltd.
Sanofi S.A.
Reckitt Benckiser Group plc (RB)
Pierre Fabre S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Oral Care Market 2020-2030
Chart Global Oral Care Market, Net Growth, 2020-2030
Chart Global Oral Care Market, Growth Rates, 2020-2030
Table Global Oral Care Market by Product, 2020-2030
Chart Global Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Global Oral Care Market by Product, 2020-2030
Table Global Oral Care Market by Distribution Channel, 2020-2030
Chart Global Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Oral Care Market by Distribution Channel, 2020-2030
Table Global Oral Care Market by Region, 2020-2030
Chart Global Oral Care Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Oral Care Market by Region, 2020-2030
Table Global Oral Care Market Share (%), by Companies, 2020-2024
Chart Global Oral Care Market, by Companies, 2024
Table Global Oral Care Market Share (%), by Brands, 2020-2024
Chart Global Oral Care Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Oral Care Market: Spend as a Proportion of GDP (%)
Table Global Oral Care Market: Consumption per Capita (Population)

Companies Mentioned

Yunnan Baiyao Group Co., Ltd.
Xiaomi Corporation
Unilever PLC
The Procter & Gamble Company (P&G)
Sunstar Inc.
Shenzhen Xiaokuo Technology Co., Ltd.
Sanofi S.A.
Reckitt Benckiser Group plc (RB)
Pierre Fabre S.A.
Perrigo Company PLC
Patanjali Ayurved Limited
Panasonic Corporation
Orkla ASA
Orang Tua Group
OOO SPLAT-KOSMETIKA
Nice Group (AGV Products Corporation)
Lion Corporation
LG Household & Health Care, Ltd.
Koninklijke Philips N.V.
Kobayashi Pharmaceutical Co., Ltd.
Kenvue Inc.
Katjes International GmbH & Co. KG.
Kao Corporation
Haleon plc
Guangzhou Weimeizi Personal Care Products Co., Ltd.
Guangzhou Haoxingwan Technology Co., Ltd.
Dr. Theiss Naturwaren GmbH
Dencare (Chongqing) Oral Care Co., Ltd.
Dabur India Limited
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation