Global Men’s Grooming Products Market 2025

Forecasts highlight a favorable growth outlook for the global men’s grooming products market, with a projected increase of USD 27.7 billion and a CAGR close to 7% through 2030. On a global scale, the market for men’s grooming products is being driven by evolving consumer attitudes towards masculinity, with increasing acceptance of grooming as a key aspect of men’s self-care. The rise of social media influencers and celebrity endorsements has accelerated the trend, making grooming routines more visible and mainstream. Furthermore, the continuous innovation in product formulations, particularly those focusing on natural, vegan, and cruelty-free ingredients, is catering to the growing demand for sustainable and ethical products.

The report aims to deliver comprehensive data on the global men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pricing, distribution channel and region.

Market Segmentation

The global men’s grooming products market is classified into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, direct selling, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global market for men’s grooming products is divided based on product type, pricing, distribution channel and region. In terms of product type, the market is segmented into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing categories include premium, and mass. Distribution channel segmentation comprises supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, direct selling, e-commerce, and others. Geographically, the market includes Asia Pacific, Europe, Latin America, Middle East and Africa and North America.

Competitive Landscape

The market features leading players such as Vini Cosmetics Private Limited, Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Taisho Pharmaceutical Holdings Company Ltd., Societe BIC S.A., Shiseido Company Limited, Rohto Pharmaceutical Co. Ltd., Revlon Inc., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., Marico Limited, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Larru’S Industria e Comercio de Cosmeticos LTDA., Kao Corporation, Inter Parfums Inc., HF global Inc., Hermes International SCA, Henkel AG & Co. KGaA, Grupo Boticario, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Corporacion Yanbal International, Corporacion Belcorp, Combe Incorporated, Colgate-Palmolive Company, Chanel S.A., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Beiersdorf AG, Bath & Body Works Inc. and Angfa Co. Ltd.

This analysis offers a comprehensive overview of the main players in the men’s grooming products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the global men’s grooming products market: product type, pricing, distribution channel and region.
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Gain deep insights into the dynamics of the global men’s grooming products market.
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Anticipate the future trajectory of the global men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Men’s Grooming Products Market – Product Type Analysis
Global Men’s Grooming Products Market – Pricing Analysis
Global Men’s Grooming Products Market – Distribution Channel Analysis
Global Men’s Grooming Products Market – Region Analysis
Company Shares Analysis
Vini Cosmetics Private Limited
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Taisho Pharmaceutical Holdings Company Ltd.
Societe BIC S.A.
Shiseido Company, Limited
Rohto Pharmaceutical Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Men’s Grooming Products Market 2020-2030
Chart Global Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Global Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Global Men’s Grooming Products Market by Product Type, 2020-2030
Chart Global Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Global Men’s Grooming Products Market by Product Type, 2020-2030
Table Global Men’s Grooming Products Market by Pricing, 2020-2030
Chart Global Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Global Men’s Grooming Products Market by Pricing, 2020-2030
Table Global Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Global Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Global Men’s Grooming Products Market by Region, 2020-2030
Chart Global Men’s Grooming Products Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Men’s Grooming Products Market by Region, 2020-2030
Table Global Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Global Men’s Grooming Products Market, by Companies, 2024
Table Global Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Global Men’s Grooming Products Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Global Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Vini Cosmetics Private Limited
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Taisho Pharmaceutical Holdings Company Ltd.
Societe BIC S.A.
Shiseido Company, Limited
Rohto Pharmaceutical Co., Ltd.
Revlon, Inc.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
Marico Limited
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
Larru’S Industria e Comercio de Cosmeticos LTDA.
Kao Corporation
Inter Parfums, Inc.
HF Global, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Grupo Boticario
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Corporacion Yanbal International
Corporacion Belcorp
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Beiersdorf AG
Bath & Body Works, Inc.
Angfa Co., Ltd.