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The global hair care products market size is projected to grow by USD 46.4 billion from 2024 to 2029, registering a CAGR of 5.8 percent, according to the latest market data. Consumer awareness and demand are at the forefront of this growth. As social media platforms continue to influence beauty standards, consumers are increasingly investing in their personal appearance. This trend is particularly pronounced among millennials and Gen Z, who are willing to spend more on premium hair care products. The COVID-19 pandemic has further accelerated this trend, with many consumers reporting increased attention to their hair care routines during lockdowns.
Product innovation remains a key differentiator in the competitive landscape. Major players like L’Oréal and Unilever are heavily investing in R&D to develop specialized formulations. Natural and organic products have seen a surge in demand, with the segment growing at a faster rate than the overall market. Brands are responding by launching sulfate-free, paraben-free, and plant-based product lines to cater to this eco-conscious consumer base.
The rise of e-commerce has fundamentally altered distribution channels. Online sales of hair care products have grown significantly in recent years, with direct-to-consumer brands capturing a notable market share. This shift has enabled smaller, niche brands to compete with established players, leading to increased market fragmentation. Subscription-based models, offering personalized hair care regimens, have gained traction, with several companies reporting substantial growth in subscribers.
The report delivers an in-depth analysis of the Global hair care products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, packaging material, distribution channel, and region. By offering this detailed analysis, the report assists in uncovering the untapped potential of the hair care products market.
The following outlines the segmentation of the hair care products market in Global:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America
The global hair care products market is segmented on the basis of product, pricing, packaging material, distribution channel, and region. By product, the global hair care products market has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the global hair care products market is categorized into mass, and premium. On the basis of packaging material, the global hair care products market has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the global hair care products market has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. Geographically, the global hair care products market is segmented into Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.
The global hair care products market is highly competitive. Key companies profiled in the report include L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Henkel AG & Co. KGaA, Wella AG, Kao Corporation, John Paul Mitchell Systems Inc., Kenvue Inc., Colgate-Palmolive Company, The Estee Lauder Companies Inc., Marico Limited, Natura & Co, FineToday Holdings Co. Ltd., Revlon Inc., Guangzhou Adolph Personal Care Products Co. Ltd., Beiersdorf AG, Dabur India Limited, Hoyu Co. Ltd., Mandom Corporation, Phitoteraphia Biofitogenia Laboratorial Biota Ltda., Pierre Fabre S.A., Coty Inc., LG Household & Health Care Ltd., Combe Incorporated, Amorepacific Corporation, Grupo Boticario, Olaplex S.A., Guangzhou Uniasia Cosmetics Technology Co. Ltd., Genomma Lab Internacional SAB de CV, Devintex Cosmeticos Ltda., Godrej Group, High Ridge Brands Co.
This report delivers an in-depth breakdown of key players within the Global hair care products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Obtain precise statistical data and forecasts for the Global hair care products market.
Gain deep insights into the dynamics of the Global hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Global hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGlobal hair care products market – product analysis
Global hair care products market – pricing analysis
Global hair care products market – packaging material analysis
Global hair care products market – distribution channel analysis
Global hair care products market – region analysis
Key players and market share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Unilever PLC
– Henkel AG & Co. KGaA
– Wella AG
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Global hair care products market 2019-2029
Chart Global hair care products market, net growth, 2019-2029
Chart Global hair care products market, growth rates, 2019-2029
Table Global hair care products market by product, 2019-2029
Chart Global hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Global hair care products market by product, 2019-2029
Table Global hair care products market by pricing, 2019-2029
Chart Global hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Global hair care products market by pricing, 2019-2029
Table Global hair care products market by packaging material, 2019-2029
Chart Global hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Global hair care products market by packaging material, 2019-2029
Table Global hair care products market by distribution channel, 2019-2029
Chart Global hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Global hair care products market by distribution channel, 2019-2029
Table Global hair care products market by region, 2019-2029
Chart Global hair care products market by region, CAGR historic and forecast, 2019-2029
Chart Global hair care products market by region, 2019-2029
Table Global hair care products market share (%), by companies, 2019-2023
Chart Global hair care products market, by companies, 2023
Table Global hair care products market share (%), by brands, 2019-2023
Chart Global hair care products market, by brands, 2023
Table Global – population (millions) and forecast
Table Global – consumer price index (CPI) and forecast
Table Global – gross domestic product and forecast
Table Global hair care products market: spend as a proportion of GDP (%)
Table Global hair care products market: consumption per capita (population)
Product Type | Industry Statistics |
---|---|
Region | Global |
Published Date | 2024 |
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