Global Hair Care Products Market 2025

Insights reveal that the global hair care products market is set for a healthy expansion, with an anticipated growth of USD 46.4 billion, corresponding to a CAGR of nearly 5.8% from 2025 to 2030. Consumer awareness and demand are at the forefront of this growth. As social media platforms continue to influence beauty standards, consumers are increasingly investing in their personal appearance. This trend is particularly pronounced among millennials and Gen Z, who are willing to spend more on premium hair care products. The COVID-19 pandemic has further accelerated this trend, with many consumers reporting increased attention to their hair care routines during lockdowns.

Product innovation remains a key differentiator in the competitive landscape. Major players like L’Oréal and Unilever are heavily investing in R&D to develop specialized formulations. Natural and organic products have seen a surge in demand, with the segment growing at a faster rate than the overall market. Brands are responding by launching sulfate-free, paraben-free, and plant-based product lines to cater to this eco-conscious consumer base.

The rise of e-commerce has fundamentally altered distribution channels. Online sales of hair care products have grown significantly in recent years, with direct-to-consumer brands capturing a notable market share. This shift has enabled smaller, niche brands to compete with established players, leading to increased market fragmentation. Subscription-based models, offering personalized hair care regimens, have gained traction, with several companies reporting substantial growth in subscribers.

This report offers a detailed examination of the global hair care products market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product, pricing, packaging material, distribution channel and region, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Market Segmentation

The global hair care products market is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global market for hair care products is divided based on product, pricing, packaging material, distribution channel and region. By product, it includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing categories include mass, and premium. Packaging material segments encompass flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. Geographically, the market spans Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The report profiles major companies, including L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Henkel AG & Co. KGaA, Wella AG, Kao Corporation, John Paul Mitchell Systems Inc., Kenvue Inc., Colgate-Palmolive Company, The Estee Lauder Companies Inc., Marico Limited, Natura & Co, FineToday Holdings Co. Ltd., Revlon Inc., Guangzhou Adolph Personal Care Products Co. Ltd., Beiersdorf AG, Dabur India Limited, Hoyu Co. Ltd., Mandom Corporation, Phitoteraphia Biofitogenia Laboratorial Biota Ltda., Pierre Fabre S.A., Coty Inc., LG Household & Health Care Ltd., Combe Incorporated, Amorepacific Corporation, Grupo Boticario, Olaplex S.A., Guangzhou Uniasia Cosmetics Technology Co. Ltd., Genomma Lab Internacional SAB de CV, Devintex Cosmeticos Ltda., Godrej Group and High Ridge Brands Co.

This comprehensive report analyzes the performance of leading companies in the hair care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global hair care products market.
Gain in-depth analysis and forecasts for the key segments of the global hair care products market: product, pricing, packaging material, distribution channel and region.
Gain deep insights into the dynamics of the global hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Hair Care Products Market – Product Analysis
Global Hair Care Products Market – Pricing Analysis
Global Hair Care Products Market – Packaging Material Analysis
Global Hair Care Products Market – Distribution Channel Analysis
Global Hair Care Products Market – Region Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Henkel AG & Co. KGaA
Wella AG
Kao Corporation
John Paul Mitchell Systems, Inc.
Kenvue Inc.
Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Hair Care Products Market 2020-2030
Chart Global Hair Care Products Market, Net Growth, 2020-2030
Chart Global Hair Care Products Market, Growth Rates, 2020-2030
Table Global Hair Care Products Market by Product, 2020-2030
Chart Global Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Global Hair Care Products Market by Product, 2020-2030
Table Global Hair Care Products Market by Pricing, 2020-2030
Chart Global Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Global Hair Care Products Market by Pricing, 2020-2030
Table Global Hair Care Products Market by Packaging Material, 2020-2030
Chart Global Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Global Hair Care Products Market by Packaging Material, 2020-2030
Table Global Hair Care Products Market by Distribution Channel, 2020-2030
Chart Global Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Hair Care Products Market by Distribution Channel, 2020-2030
Table Global Hair Care Products Market by Region, 2020-2030
Chart Global Hair Care Products Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Hair Care Products Market by Region, 2020-2030
Table Global Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Global Hair Care Products Market, by Companies, 2024
Table Global Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Global Hair Care Products Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Global Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Henkel AG & Co. KGaA
Wella AG
Kao Corporation
John Paul Mitchell Systems, Inc.
Kenvue Inc.
Colgate-Palmolive Company
The Estee Lauder Companies Inc.
Marico Limited
Natura & Co
FineToday Holdings Co., Ltd.
Revlon, Inc.
Guangzhou Adolph Personal Care Products Co., Ltd.
Beiersdorf AG
Dabur India Limited
Hoyu Co., Ltd.
Mandom Corporation
Phitoteraphia Biofitogenia Laboratorial Biota Ltda.
Pierre Fabre S.A.
Coty Inc.
LG Household & Health Care, Ltd.
Combe Incorporated
Amorepacific Corporation
Grupo Boticario
Olaplex S.A.
Guangzhou Uniasia Cosmetics Technology Co., Ltd.
Genomma Lab Internacional SAB de CV
Devintex Cosmeticos Ltda.
Godrej Group
High Ridge Brands Co.