Global Deodorants Market 2025

The global deodorants market is expected to experience robust growth, with a projected increase of USD 15.7 billion and a CAGR of approximately 6.7% throughout the forecast period. The global deodorants market is primarily driven by increasing consumer awareness about personal hygiene and grooming. As lifestyles become busier and more urbanized, there is a heightened emphasis on maintaining personal freshness and odor control, which significantly boosts deodorant usage. This trend is particularly pronounced in emerging economies where rising disposable incomes and urbanization rates are enabling consumers to invest more in personal care products.

Another crucial driver is the growing preference for natural and organic deodorants. With rising health consciousness, consumers are increasingly wary of synthetic chemicals and are seeking products that offer effective protection without compromising on safety. This shift towards clean and green beauty products is pushing manufacturers to innovate and develop formulations that cater to this demand, thus driving market growth globally.

This report delivers a deep dive into the global deodorants market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product, pricing, gender, packaging material, distribution channel and region, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the global deodorants market is outlined below:
Product: creams, pumps, roll-ons, sprays, sticks, wipes
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global deodorants market is categorized by product, pricing, gender, packaging material, distribution channel and region. The market is classified by product into creams, pumps, roll-ons, sprays, sticks, and wipes. Pricing segmentation includes mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market is segmented into Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The report provides profiles of notable companies, including Unilever PLC, The Procter & Gamble Company (P&G), Beiersdorf AG, Colgate-Palmolive Company, Natura & Co, L’Oreal S.A., Coty Inc., Bath & Body Works Inc., Henkel AG & Co. KGaA, Victoria’s Secret & Co., Revlon Inc., The Thriving Brands Company, Grupo Boticario, The Bolton Group, Parfums de Coeur Ltd., Vini Cosmetics Private Limited, Kao Corporation, Church & Dwight Co. Inc., Mirato S.p.A., ITC Limited, FineToday Holdings Co. Ltd., Cannon Puntana S.A., Lion Corporation, High Ridge Brands Co., Baston Industria de Aerossois LTDA, Nasha Intercontinental Cosmetics Ltda, Corporacion Belcorp, Angelini Group, Mandom Corporation, Wipro Limited, Corporacion Yanbal International, Raymond Ltd. and Gruppo Sodalis Srl.

This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global deodorants market.
Gain in-depth analysis and forecasts for the key segments of the global deodorants market: product, pricing, gender, packaging material, distribution channel and region.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the global deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Deodorants Market – Product Analysis
Global Deodorants Market – Pricing Analysis
Global Deodorants Market – Gender Analysis
Global Deodorants Market – Packaging Material Analysis
Global Deodorants Market – Distribution Channel Analysis
Global Deodorants Market – Region Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Beiersdorf AG
Colgate-Palmolive Company
Natura & Co
L’Oreal S.A.
Coty Inc.
Bath & Body Works, Inc.
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Deodorants Market 2020-2030
Chart Global Deodorants Market, Net Growth, 2020-2030
Chart Global Deodorants Market, Growth Rates, 2020-2030
Table Global Deodorants Market by Product, 2020-2030
Chart Global Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Product, 2020-2030
Table Global Deodorants Market by Pricing, 2020-2030
Chart Global Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Pricing, 2020-2030
Table Global Deodorants Market by Gender, 2020-2030
Chart Global Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Gender, 2020-2030
Table Global Deodorants Market by Packaging Material, 2020-2030
Chart Global Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Packaging Material, 2020-2030
Table Global Deodorants Market by Distribution Channel, 2020-2030
Chart Global Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Distribution Channel, 2020-2030
Table Global Deodorants Market by Region, 2020-2030
Chart Global Deodorants Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Deodorants Market by Region, 2020-2030
Table Global Deodorants Market Share (%), by Companies, 2020-2024
Chart Global Deodorants Market, by Companies, 2024
Table Global Deodorants Market Share (%), by Brands, 2020-2024
Chart Global Deodorants Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Deodorants Market: Spend as a Proportion of GDP (%)
Table Global Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Beiersdorf AG
Colgate-Palmolive Company
Natura & Co
L’Oreal S.A.
Coty Inc.
Bath & Body Works, Inc.
Henkel AG & Co. KGaA
Victoria’s Secret & Co.
Revlon, Inc.
The Thriving Brands Company
Grupo Boticario
The Bolton Group
Parfums de Coeur, Ltd.
Vini Cosmetics Private Limited
Kao Corporation
Church & Dwight Co., Inc.
Mirato S.p.A.
ITC Limited
FineToday Holdings Co., Ltd.
Cannon Puntana S.A.
Lion Corporation
High Ridge Brands Co.
Baston Industria de Aerossois LTDA
Nasha Intercontinental Cosmetics Ltda
Corporacion Belcorp
Angelini Group
Mandom Corporation
Wipro Limited
Corporacion Yanbal International
Raymond Ltd.
Gruppo Sodalis Srl