Global Air Freshener Market 2025

Anticipated growth in the global air freshener market stands at USD 6.6 billion, with an expected CAGR of approximately 4.7% during the period spanning 2025 to 2030. Globally, the air freshener market is expanding as a result of heightened consumer awareness of hygiene and wellness. Increased urbanization and the growing middle class in emerging markets are contributing to higher demand for home care products. As environmental concerns grow, natural and eco-friendly air fresheners are becoming more popular, responding to consumers’ growing preference for sustainability. The rise of e-commerce platforms has also made air fresheners more accessible, driving market penetration in both mature and emerging markets.

Focused on delivering actionable insights, this report explores the global air freshener market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type, distribution channel and region, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the global air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The segmentation of the global air freshener market product type, packaging type, distribution channel and region. By product type, the market features candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, and others. Geographically, the market encompasses Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The air freshener market is highly competitive, with key companies profiled in this report, including Alicorp S.A.A., Arnest OAO, Aware Environmental Limited, Bath & Body Works Inc., Bullsone Co. Ltd., Car Mate Mfg. Co. Ltd., Cheerwin Group Co. Ltd., Church & Dwight Co. Inc., Dabur India Limited, Earth Corporation, Empresas Demaria S.A., Energizer Holdings Inc., Eureka Hellas S.A., Farcent Enterprise Co. Ltd., Godrej Group, Harukado Co. Ltd., Henkel AG & Co. KGaA, Hugworld International Distributions SL, Julius Samann Ltd, Kobayashi Pharmaceutical Co. Ltd., M S George Limited, Newell Brands Inc. (NWL), Promadis Industries, Reckitt Benckiser Group plc (RB), S. C. Johnson & Son Inc., S.T. CORPORATION, Sano-Bruno’s Enterprises Ltd., Siampoolsup Inter-Chemical Co. Ltd., Sibiar OAO, Taiko Pharmaceutical Co. Ltd., The Clorox Company, The Procter & Gamble Company (P&G), UPECO OOO and Werner & Mertz GmbH.

This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global air freshener market.
Gain in-depth analysis and forecasts for the key segments of the global air freshener market: product type, packaging type, distribution channel and region.
Gain deep insights into the dynamics of the global air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Air Freshener Market – Product Type Analysis
Global Air Freshener Market – Packaging Type Analysis
Global Air Freshener Market – Distribution Channel Analysis
Global Air Freshener Market – Region Analysis
Company Shares Analysis
Alicorp S.A.A.
Arnest OAO
Aware Environmental Limited
Bath & Body Works, Inc.
Bullsone Co., Ltd.
Car Mate Mfg. Co., Ltd.
Cheerwin Group Co., Ltd.
Church & Dwight Co., Inc.
Dabur India Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Air Freshener Market 2020-2030
Chart Global Air Freshener Market, Net Growth, 2020-2030
Chart Global Air Freshener Market, Growth Rates, 2020-2030
Table Global Air Freshener Market by Product Type, 2020-2030
Chart Global Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Global Air Freshener Market by Product Type, 2020-2030
Table Global Air Freshener Market by Packaging Type, 2020-2030
Chart Global Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Global Air Freshener Market by Packaging Type, 2020-2030
Table Global Air Freshener Market by Distribution Channel, 2020-2030
Chart Global Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Air Freshener Market by Distribution Channel, 2020-2030
Table Global Air Freshener Market by Region, 2020-2030
Chart Global Air Freshener Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Air Freshener Market by Region, 2020-2030
Table Global Air Freshener Market Share (%), by Companies, 2020-2024
Chart Global Air Freshener Market, by Companies, 2024
Table Global Air Freshener Market Share (%), by Brands, 2020-2024
Chart Global Air Freshener Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Air Freshener Market: Spend as a Proportion of GDP (%)
Table Global Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Alicorp S.A.A.
Arnest OAO
Aware Environmental Limited
Bath & Body Works, Inc.
Bullsone Co., Ltd.
Car Mate Mfg. Co., Ltd.
Cheerwin Group Co., Ltd.
Church & Dwight Co., Inc.
Dabur India Limited
Earth Corporation
Empresas Demaria S.A.
Energizer Holdings, Inc.
Eureka Hellas S.A.
Farcent Enterprise Co., Ltd.
Godrej Group
Harukado Co., Ltd.
Henkel AG & Co. KGaA
Hugworld International Distributions SL
Julius Samann Ltd
Kobayashi Pharmaceutical Co., Ltd.
M S George Limited
Newell Brands Inc. (NWL)
Promadis Industries
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
S.T. CORPORATION
Sano-Bruno’s Enterprises Ltd.
Siampoolsup Inter-Chemical Co., Ltd.
Sibiar OAO
Taiko Pharmaceutical Co., Ltd.
The Clorox Company
The Procter & Gamble Company (P&G)
UPECO OOO
Werner & Mertz GmbH