South Africa Energy Drinks Market 2024


Market Overview

The energy drinks market in South Africa was estimated at USD 1,307 million in 2023 and is expected to hit USD 2,998 million by 2029, registering a CAGR of 14.8% from 2024 to 2029 as per the latest market estimates. The increased prominence of energy drinks can be attributed to their ability to provide a rapid energy boost, enhance alertness, and temporarily relieve fatigue. This functional benefit strongly resonates with individuals seeking to sustain prolonged periods of mental or physical exertion. However, strategic marketing tactics have also played a pivotal role in driving the category’s popularity. Manufacturers strategically align their products with themes of adventure and vitality by sponsoring youth-centric music festivals and extreme sports events. Endorsements from elite athletes and celebrities further reinforce the perception of energy drinks as lifestyle choices. By emphasizing their ability to enhance short-term performance, energy drinks are closely associated with competitive activities.

The report provides a comprehensive overview of the South Africa energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in South Africa is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

The South Africa energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in South Africa has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in South Africa is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in South Africa has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in South Africa has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in South Africa is categorized into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.


Competitive Landscape

The South Africa energy drinks market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Red Bull GmbH, Monster Beverage Corporation, The Coca-Cola Company, The Beverage Company (BevCo), Long4Life Limited, Kingsley Beverages (Pty) Ltd., Suntory Holdings Limited, Scheckter’s Organic Beverages Ltd., PepsiCo Inc., Lentas International (Pty) Ltd., Ultimate Sports Nutrition (Pty) Ltd.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the South Africa energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in South Africa
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in South Africa looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. South Africa Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. South Africa Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. South Africa Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. South Africa Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. South Africa Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Discount stores
7.3 Forecourt
7.4 Supermarkets and hypermarkets
7.5 Grocery stores
7.6 Vending
7.7 E-commerce
7.8 Bars & HoReCa
7.9 Others
8. Company Profiles
8.1 Red Bull GmbH
8.2 Monster Beverage Corporation
8.3 The Coca-Cola Company
8.4 The Beverage Company (BevCo)
8.5 Long4Life Limited
8.6 Kingsley Beverages (Pty) Ltd.
8.7 Suntory Holdings Limited
8.8 Scheckter’s Organic Beverages Ltd.
8.9 PepsiCo, Inc.
8.10 Lentas International (Pty) Ltd.
8.11 Ultimate Sports Nutrition (Pty) Ltd.
DISCLAIMER


Companies Mentioned

Red Bull GmbH
Monster Beverage Corporation
The Coca-Cola Company
The Beverage Company (BevCo)
Long4Life Limited
Kingsley Beverages (Pty) Ltd.
Suntory Holdings Limited
Scheckter’s Organic Beverages Ltd.
PepsiCo, Inc.
Lentas International (Pty) Ltd.
Ultimate Sports Nutrition (Pty) Ltd.


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