New Zealand Energy Drinks Market 2024


Market Overview

The energy drinks market in New Zealand is projected to rise by USD 58.9 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 5.7 percent during the forecast period. Energy drinks have gained traction due to their capacity to deliver an immediate energy boost, heighten alertness, and temporarily combat fatigue. These attributes are highly attractive to individuals requiring prolonged mental or physical exertion. Furthermore, effective marketing tactics have been instrumental in the sector’s rise. Producers adeptly align their offerings with themes of adventure and vitality, often through sponsorships of youth-focused music events and extreme sports. Endorsements by top athletes and celebrities enhance the perception of energy drinks as lifestyle products geared toward short-term performance and competitive engagement.

The report provides a comprehensive overview of the New Zealand energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in New Zealand is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

The New Zealand energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. Based on type, the energy drinks market in New Zealand is categorized into regular, and sugar-free. On the basis of product type, the energy drinks market in New Zealand has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in New Zealand has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in New Zealand is categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in New Zealand has been segmented into convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.


Competitive Landscape

The New Zealand energy drinks market is highly competitive. The report also includes the profiles of leading companies such as Suntory Holdings Limited, Red Bull GmbH, Monster Beverage Corporation, Energy Beverages LLC, PepsiCo Inc., DKSH Holding Ltd., Vitaco Holdings Limited.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the New Zealand energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in New Zealand
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in New Zealand looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. New Zealand Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. New Zealand Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. New Zealand Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. New Zealand Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. New Zealand Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Forecourt
7.3 Supermarkets and hypermarkets
7.4 Grocery stores
7.5 Vending
7.6 E-commerce
7.7 Bars & HoReCa
7.8 Others
8. Company Profiles
8.1 Suntory Holdings Limited
8.2 Red Bull GmbH
8.3 Monster Beverage Corporation
8.4 Energy Beverages LLC
8.5 PepsiCo, Inc.
8.6 DKSH Holding Ltd.
8.7 Vitaco Holdings Limited
DISCLAIMER


Companies Mentioned

Suntory Holdings Limited
Red Bull GmbH
Monster Beverage Corporation
Energy Beverages LLC
PepsiCo, Inc.
DKSH Holding Ltd.
Vitaco Holdings Limited


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