Myanmar Energy Drinks Market 2024


Market Overview

According to the latest estimates, the energy drinks market in Myanmar is set to achieve an incremental growth of USD 100.6 million, accelerating at a CAGR of almost 6.4% during the forecast period 2024-2029. Fundamental societal shifts underway are propelling the rise of this category among younger demographics residing in both cities and towns. Urbanization is bringing new economic opportunities and introducing Myanmar’s population to trends diffusing globally via digital platforms. Rural youth migrating for educational and career prospects carry hometown proclivities to metropolitan settings, enlarging reachable customer pools in major population hubs.

University students comprise a prime target audience amid intensifying educational pressures. Readily accessing stimulant beverages to fuel late-night studying or provide ‘exam confidence’ has become more prevalent. Energy drinks also appeal to Burgeoning numbers employed in services industries like hospitality and retail which necessitate enduring demanding schedules, often including shifts beyond standard hours. Marketing emphasizing convenient cognitive and physical enhancement marries neatly with these changing societal undercurrents.

The report provides a comprehensive overview of the Myanmar energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in Myanmar is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, and others

The Myanmar energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. On the basis of type, the energy drinks market in Myanmar has been segmented into regular, and sugar-free. By product type, the energy drinks market in Myanmar has been segmented into energy drinks, and energy drink mixes and shots. Based on packaging type, the energy drinks market in Myanmar is categorized into bottles, cans, and others. On the basis of ingredient, the energy drinks market in Myanmar has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. By distribution channel, the energy drinks market in Myanmar has been segmented into convenience stores, supermarkets and hypermarkets, grocery stores, and others.


Competitive Landscape

The Myanmar energy drinks market is highly competitive. The key players in the energy drinks market include Osotspa Public Company Limited (OSP), T.C. Pharmaceutical Industries Co. Ltd., Carabao Tawandang Co. Ltd. (CBD), PepsiCo Inc., Monster Beverage Corporation, Consumer Goods Myanmar Limited (CGM), Loi Hein Company Limited.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the Myanmar energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Myanmar
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Myanmar looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Myanmar Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Myanmar Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Myanmar Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Myanmar Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Myanmar Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Grocery stores
7.4 Others
8. Company Profiles
8.1 Osotspa Public Company Limited (OSP)
8.2 T.C. Pharmaceutical Industries Co., Ltd.
8.3 Carabao Tawandang Co., Ltd. (CBD)
8.4 PepsiCo, Inc.
8.5 Monster Beverage Corporation
8.6 Consumer Goods Myanmar Limited (CGM)
8.7 Loi Hein Company Limited
DISCLAIMER


Companies Mentioned

Osotspa Public Company Limited (OSP)
T.C. Pharmaceutical Industries Co., Ltd.
Carabao Tawandang Co., Ltd. (CBD)
PepsiCo, Inc.
Monster Beverage Corporation
Consumer Goods Myanmar Limited (CGM)
Loi Hein Company Limited


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