Hong Kong Energy Drinks Market 2024


Market Overview

According to the latest data, the market size of the energy drinks industry in Hong Kong is expected to rise by USD 17.7 million with a CAGR of 5.4% by the end of 2029. As local consumers increasingly prioritize health, there is a shift towards low sugar energy drinks. The low sugar/sugar free energy drinks segment is projected to see the fastest growth rate going forward. While public health advocates have flagged potential long-term health risks from overconsumption, consumers associates reduced sugar varieties with wellness attributes without compromising the functional benefits.

Energy drinks are anticipated to maintain their growth trajectory over the forecast period, led primarily by dominant brands. Red Bull in particular enjoys immense popularity amongst local consumers and its market share and sales volumes are forecasted to rise further given brand loyalty. Companies are constantly developing new flavors of energy drinks to appeal to non-core consumer groups as well. These line extensions allow occasional consumers to enjoy the category without forgoing taste preferences.

The report provides a comprehensive overview of the Hong Kong energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in Hong Kong is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

The Hong Kong energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. Based on type, the energy drinks market in Hong Kong is categorized into regular, and sugar-free. On the basis of product type, the energy drinks market in Hong Kong has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in Hong Kong has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in Hong Kong is categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in Hong Kong has been segmented into convenience stores, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.


Competitive Landscape

Key companies profiled in the report include Red Bull GmbH, Suntory Holdings Limited, Monster Beverage Corporation, Taisho Pharmaceutical Holdings Company Ltd., Celsius Holdings Inc.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the Hong Kong energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Hong Kong
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Hong Kong looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Hong Kong Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Hong Kong Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Hong Kong Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Hong Kong Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Hong Kong Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Grocery stores
7.4 Vending
7.5 E-commerce
7.6 Bars & HoReCa
7.7 Others
8. Company Profiles
8.1 Red Bull GmbH
8.2 Suntory Holdings Limited
8.3 Monster Beverage Corporation
8.4 Taisho Pharmaceutical Holdings Company Ltd.
8.5 Celsius Holdings, Inc.
DISCLAIMER


Companies Mentioned

Red Bull GmbH
Suntory Holdings Limited
Monster Beverage Corporation
Taisho Pharmaceutical Holdings Company Ltd.
Celsius Holdings, Inc.


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