Ghana Energy Drinks Market 2024

Market Overview

The energy drinks in Ghana market is expected to increase by USD 497.3 million, at a compound annual growth rate (CAGR) of 12.5% from 2024 to 2029, according to the latest edition of the Energy Drinks Market in Ghana Report. Energy drinks have gained significant prominence due to their rapid energy-boosting properties, which enhance alertness and temporarily mitigate fatigue. This functional advantage strongly appeals to individuals seeking to maintain prolonged mental or physical exertion. However, the strategic deployment of marketing tactics has also been instrumental in propelling the category’s popularity. Manufacturers strategically align their products with images of adventure and vitality through sponsorships of youth-oriented music festivals and extreme sports events. Endorsements from elite athletes and celebrities further reinforce the perception of energy drinks as lifestyle choices. By emphasizing their capacity for short-term performance enhancement, energy drinks are closely associated with competitive endeavors.

The report provides a comprehensive overview of the Ghana energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The energy drinks market in Ghana is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: forecourt, supermarkets and hypermarkets, grocery stores, and others

The Ghana energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in Ghana has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in Ghana is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in Ghana has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in Ghana has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in Ghana is categorized into forecourt, supermarkets and hypermarkets, grocery stores, and others.

Competitive Landscape

The Ghana energy drinks market is highly competitive. As of 2023, the major players in the Ghana energy drinks market were Twellium Industrial Company Limited, Kasapreko Company Limited (KCL), Multipac Ltd., Sun Mark Limited, Red Bull GmbH, Blow Chem Industries Ltd., Suntory Holdings Limited.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

Why Buy This Report?

Provide statistical data or estimations for the Ghana energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in Ghana
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in Ghana looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Ghana Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. Ghana Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. Ghana Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. Ghana Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. Ghana Energy Drinks Market – Distribution Channel Analysis
7.1 Forecourt
7.2 Supermarkets and hypermarkets
7.3 Grocery stores
7.4 Others
8. Company Profiles
8.1 Twellium Industrial Company Limited
8.2 Kasapreko Company Limited (KCL)
8.3 Multipac Ltd.
8.4 Sun Mark Limited
8.5 Red Bull GmbH
8.6 Blow Chem Industries Ltd.
8.7 Suntory Holdings Limited
DISCLAIMER

Companies Mentioned

Twellium Industrial Company Limited
Kasapreko Company Limited (KCL)
Multipac Ltd.
Sun Mark Limited
Red Bull GmbH
Blow Chem Industries Ltd.
Suntory Holdings Limited