China Energy Drinks Market 2024


Market Overview

According to the latest estimates, the energy drinks market in China is set to achieve an incremental growth of USD 3.8 billion, accelerating at a CAGR of almost 6.8% during the forecast period 2024-2029. Energy drinks producers are making efforts to expand their target consumer demographics in order to drive significant sales volume growth. Currently in China, most energy drinks consumers are adult males over the age of 30. The beverage manufacturers aim to attract more younger consumers by altering the image and positioning of energy drinks.

To appeal to younger demographics, leading brands may continue to leverage popular activities like sponsoring sports, music and gaming events. Effectively utilizing these platforms can help associate energy drinks with youth culture and active lifestyles in the eyes of new prospective customers. Additional tactics are also likely to involve innovative packaging designs with colorful, sleek aesthetics that stand out on supermarket shelves and appeal to younger visual preferences. Strategic social media presences and influencer marketing on popular platforms like Douyin could further connect energy drinks with a networked generation. Showcasing energy drinks as social accessories for fun gatherings has potential to resonate with Post-90s and Post-00s consumers.

The report provides a comprehensive overview of the China energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The energy drinks market in China is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others

The China energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in China has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in China is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in China has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in China has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in China is categorized into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.


Competitive Landscape

The China energy drinks market is highly competitive. As of 2023, the major players in the China energy drinks market were T.C. Pharmaceutical Industries Co. Ltd., Eastroc Beverage (Group) Co. Ltd., Fujian Dali Group Co. Ltd., Henan Woerma Beverages Co. Ltd., Warhorse (Beijing) Beverage Co. Ltd., Amway Corporation, Red Bull GmbH, Monster Beverage Corporation.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.


Why Buy This Report?

Provide statistical data or estimations for the China energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in China
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in China looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. China Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. China Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. China Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. China Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. China Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Discount stores
7.3 Forecourt
7.4 Supermarkets and hypermarkets
7.5 Grocery stores
7.6 Vending
7.7 E-commerce
7.8 Bars & HoReCa
7.9 Others
8. Company Profiles
8.1 T.C. Pharmaceutical Industries Co., Ltd.
8.2 Eastroc Beverage (Group) Co. Ltd.
8.3 Fujian Dali Group Co. Ltd.
8.4 Henan Woerma Beverages Co., Ltd.
8.5 Warhorse (Beijing) Beverage Co., Ltd.
8.6 Amway Corporation
8.7 Red Bull GmbH
8.8 Monster Beverage Corporation
DISCLAIMER


Companies Mentioned

T.C. Pharmaceutical Industries Co., Ltd.
Eastroc Beverage (Group) Co. Ltd.
Fujian Dali Group Co. Ltd.
Henan Woerma Beverages Co., Ltd.
Warhorse (Beijing) Beverage Co., Ltd.
Amway Corporation
Red Bull GmbH
Monster Beverage Corporation


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