China Energy Drinks Market 2024

Description

The energy drinks market in China is projected to rise by USD 3.8 billion by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 6.8 percent during the forecast period. Energy drinks producers are making efforts to expand their target consumer demographics in order to drive significant sales volume growth. Currently in China, most energy drinks consumers are adult males over the age of 30. The beverage manufacturers aim to attract more younger consumers by altering the image and positioning of energy drinks.

To appeal to younger demographics, leading brands may continue to leverage popular activities like sponsoring sports, music and gaming events. Effectively utilizing these platforms can help associate energy drinks with youth culture and active lifestyles in the eyes of new prospective customers. Additional tactics are also likely to involve innovative packaging designs with colorful, sleek aesthetics that stand out on supermarket shelves and appeal to younger visual preferences. Strategic social media presences and influencer marketing on popular platforms like Douyin could further connect energy drinks with a networked generation. Showcasing energy drinks as social accessories for fun gatherings has potential to resonate with Post-90s and Post-00s consumers.

The report offers a comprehensive evaluation of the China energy drinks market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as type, product type, packaging type, ingredient, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the energy drinks industry.

Market Segmentation

The energy drinks market in China is classified into the following segments:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, others

The China energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. By type, the energy drinks market in China has been segmented into regular, and sugar-free. Based upon product type, the energy drinks market in China is categorized into energy drinks, and energy drink mixes and shots. On the basis of packaging type, the energy drinks market in China has been segmented into bottles, cans, and others. By ingredient, the energy drinks market in China has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Based on distribution channel, the energy drinks market in China is categorized into convenience stores, discount stores, forecourt, supermarkets and hypermarkets, grocery stores, vending, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The China energy drinks market is highly competitive. The prominent players operating in the China energy drinks market include T.C. Pharmaceutical Industries Co. Ltd., Eastroc Beverage (Group) Co. Ltd., Fujian Dali Group Co. Ltd., Henan Woerma Beverages Co. Ltd., Warhorse (Beijing) Beverage Co. Ltd., Amway Corporation, Red Bull GmbH, Monster Beverage Corporation.

The report presents a detailed analysis of the China energy drinks market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Why Buy This Report?

Obtain precise statistical data and forecasts for the China energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewChina energy drinks market – type analysis
China energy drinks market – product type analysis
China energy drinks market – packaging type analysis
China energy drinks market – ingredient analysis
China energy drinks market – distribution channel analysis
Key players and market share
– T.C. Pharmaceutical Industries Co., Ltd.
– Eastroc Beverage (Group) Co. Ltd.
– Fujian Dali Group Co. Ltd.
– Henan Woerma Beverages Co., Ltd.
– Warhorse (Beijing) Beverage Co., Ltd.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table China energy drinks market 2019-2029
Chart China energy drinks market, net growth, 2019-2029
Chart China energy drinks market, growth rates, 2019-2029
Table China energy drinks market by type, 2019-2029
Chart China energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart China energy drinks market by type, 2019-2029
Table China energy drinks market by product type, 2019-2029
Chart China energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart China energy drinks market by product type, 2019-2029
Table China energy drinks market by packaging type, 2019-2029
Chart China energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart China energy drinks market by packaging type, 2019-2029
Table China energy drinks market by ingredient, 2019-2029
Chart China energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart China energy drinks market by ingredient, 2019-2029
Table China energy drinks market by distribution channel, 2019-2029
Chart China energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart China energy drinks market by distribution channel, 2019-2029
Table China energy drinks market share (%), by companies, 2019-2023
Chart China energy drinks market, by companies, 2023
Table China energy drinks market share (%), by brands, 2019-2023
Chart China energy drinks market, by brands, 2023
Table China – population (millions) and forecast
Table China – consumer price index (CPI) and forecast
Table China – gross domestic product and forecast
Table China energy drinks market: spend as a proportion of GDP (%)
Table China energy drinks market: consumption per capita (population)