USA Deodorants Market 2024

Description

According to the latest estimates, the deodorants market in USA is set to achieve an incremental growth of USD 2.3 billion, accelerating at a CAGR of almost 4.4% during the forecast period 2024-2029. The USA deodorants market is primarily driven by a strong emphasis on health and wellness, with increasing consumer demand for natural and organic products. USA consumers are increasingly focused on the ingredients in their personal care products, leading to a preference for deodorants free from synthetic chemicals and harmful additives. This trend towards natural and eco-friendly options reflects broader consumer concerns about health and environmental sustainability.

Additionally, the rise of technological innovations and personalized products is shaping the market dynamics. USA consumers are seeking deodorants that offer advanced performance, such as long-lasting protection and skin-friendly formulations. The market is also witnessing growth in personalized deodorant solutions that cater to specific needs, such as sensitive skin or customized scents. This demand for tailored and high-performance products is supported by the expansion of modern retail and e-commerce channels, providing consumers with greater access to a diverse range of deodorant options.

The report delivers an in-depth analysis of the USA deodorants industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, gender, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the deodorants market.

Market Segmentation

The following outlines the segmentation of the deodorants market in USA:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, health and beauty stores, direct selling, e-commerce, others

The USA deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. By product, the deodorants market in USA has been segmented into creams, pumps, roll-ons, sprays, and sticks. Based upon pricing, the deodorants market in USA is categorized into mass, and premium. On the basis of gender, the deodorants market in USA has been segmented into men’s, women’s, and unisex. By packaging material, the deodorants market in USA has been segmented into flexible packaging, glass, metal, rigid plastic, and others. Based on distribution channel, the deodorants market in USA is categorized into convenience stores, supermarkets and hypermarkets, warehouse clubs, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The USA deodorants market is highly competitive. Some of the leading companies operating in the market are Unilever PLC, The Procter & Gamble Company (P&G), Bath & Body Works Inc., Victoria’s Secret & Co., Colgate-Palmolive Company, Parfums de Coeur Ltd., The Thriving Brands Company, Revlon Inc., Church & Dwight Co. Inc., High Ridge Brands Co., Kao Corporation, LG Household & Health Care Ltd.

This report delivers an in-depth breakdown of key players within the USA deodorants market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewUSA deodorants market – product analysis
USA deodorants market – pricing analysis
USA deodorants market – gender analysis
USA deodorants market – packaging material analysis
USA deodorants market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Bath & Body Works, Inc.
– Victoria’s Secret & Co.
– Colgate-Palmolive Company
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table USA deodorants market 2019-2029
Chart USA deodorants market, net growth, 2019-2029
Chart USA deodorants market, growth rates, 2019-2029
Table USA deodorants market by product, 2019-2029
Chart USA deodorants market by product, CAGR historic and forecast, 2019-2029
Chart USA deodorants market by product, 2019-2029
Table USA deodorants market by pricing, 2019-2029
Chart USA deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart USA deodorants market by pricing, 2019-2029
Table USA deodorants market by gender, 2019-2029
Chart USA deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart USA deodorants market by gender, 2019-2029
Table USA deodorants market by packaging material, 2019-2029
Chart USA deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart USA deodorants market by packaging material, 2019-2029
Table USA deodorants market by distribution channel, 2019-2029
Chart USA deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart USA deodorants market by distribution channel, 2019-2029
Table USA deodorants market share (%), by companies, 2019-2023
Chart USA deodorants market, by companies, 2023
Table USA deodorants market share (%), by brands, 2019-2023
Chart USA deodorants market, by brands, 2023
Table USA – population (millions) and forecast
Table USA – consumer price index (CPI) and forecast
Table USA – gross domestic product and forecast
Table USA deodorants market: spend as a proportion of GDP (%)
Table USA deodorants market: consumption per capita (population)