Singapore Deodorants Market 2025

The market for deodorants is set for moderate growth, with projections indicating an increase of USD 8.2 million and a CAGR nearing 6.1% over the forecast period. The Singapore deodorants market is primarily driven by increasing consumer awareness of sustainability and health-conscious choices. There is a growing preference for eco-friendly and natural deodorants, spurred by heightened environmental concerns and a desire to avoid harmful chemicals. This shift towards sustainable and organic products reflects broader trends in consumer behavior, with manufacturers responding by offering a range of eco-friendly deodorants that cater to this demand.

Additionally, the rise of personalized and innovative deodorant solutions plays a significant role in market dynamics. Singapore consumers are increasingly seeking products that cater to specific needs, such as sensitive skin or long-lasting performance. This demand for customization and effectiveness is supported by the expansion of modern retail channels and e-commerce platforms, which offer a diverse array of deodorant options. The availability of these products enhances consumer choice and drives market growth, as consumers are more inclined to experiment with new and personalized offerings.

This report delivers a deep dive into the Singapore deodorants market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product, pricing, gender, packaging material and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Singapore deodorants market is outlined below:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The deodorants market in Singapore is segmented across product, pricing, gender, packaging material and distribution channel. In terms of product, the market is segmented into roll-ons, sprays, sticks, and others. Pricing categories include mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

Top players featured in the Singapore deodorants market study include Beiersdorf AG, Unilever PLC, BWX Ltd., Wipro Limited, Henkel AG & Co. KGaA, Coty Inc. and Colgate-Palmolive Company. This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Singapore deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Singapore deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Singapore deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Singapore deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Singapore Deodorants Market – Product Analysis
Singapore Deodorants Market – Pricing Analysis
Singapore Deodorants Market – Gender Analysis
Singapore Deodorants Market – Packaging Material Analysis
Singapore Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Beiersdorf AG
Unilever PLC
BWX Ltd.
Wipro Limited
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Singapore Deodorants Market 2020-2030
Chart Singapore Deodorants Market, Net Growth, 2020-2030
Chart Singapore Deodorants Market, Growth Rates, 2020-2030
Table Singapore Deodorants Market by Product, 2020-2030
Chart Singapore Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Singapore Deodorants Market by Product, 2020-2030
Table Singapore Deodorants Market by Pricing, 2020-2030
Chart Singapore Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Singapore Deodorants Market by Pricing, 2020-2030
Table Singapore Deodorants Market by Gender, 2020-2030
Chart Singapore Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Singapore Deodorants Market by Gender, 2020-2030
Table Singapore Deodorants Market by Packaging Material, 2020-2030
Chart Singapore Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Singapore Deodorants Market by Packaging Material, 2020-2030
Table Singapore Deodorants Market by Distribution Channel, 2020-2030
Chart Singapore Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Singapore Deodorants Market by Distribution Channel, 2020-2030
Table Singapore Deodorants Market Share (%), by Companies, 2020-2024
Chart Singapore Deodorants Market, by Companies, 2024
Table Singapore Deodorants Market Share (%), by Brands, 2020-2024
Chart Singapore Deodorants Market, by Brands, 2024
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Deodorants Market: Spend as a Proportion of GDP (%)
Table Singapore Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Beiersdorf AG
Unilever PLC
BWX Ltd.
Wipro Limited
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company