Nigeria Deodorants Market 2024

Description

The deodorants market in Nigeria is anticipated to increase by USD 418.4 million till 2029 at an average annual growth of 18.3 percent as per the latest market estimates. The Nigeria deodorants market is driven by rapid urbanization and an expanding middle class. As the population increasingly migrates to urban areas, there is a heightened awareness and emphasis on personal hygiene and grooming. This urbanization trend is further bolstered by the rising middle class, whose increasing disposable incomes enable greater expenditure on personal care products, including deodorants.

Furthermore, the influence of global lifestyle trends and digital media significantly shapes consumer preferences in Nigeria. The widespread use of social media platforms exposes consumers to international grooming standards and product innovations, fostering a growing demand for a diverse range of deodorant products. This cultural shift, particularly among the younger and tech-savvy demographic, propels the market forward as consumers seek out modern and effective personal care solutions.

The report delivers an in-depth analysis of the Nigeria deodorants industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, gender, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the deodorants market.

Market Segmentation

The following outlines the segmentation of the deodorants market in Nigeria:
Product: roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The Nigeria deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. On the basis of product, the deodorants market in Nigeria has been segmented into roll-ons, sprays, sticks, and others. By pricing, the deodorants market in Nigeria has been segmented into mass, and premium. Based on gender, the deodorants market in Nigeria is categorized into men’s, women’s, and unisex. On the basis of packaging material, the deodorants market in Nigeria has been segmented into flexible packaging, glass, metal, rigid plastic, and others. By distribution channel, the deodorants market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Nigeria deodorants market is highly competitive. Some of the leading companies operating in the market are Unilever PLC, Beiersdorf AG, Mirato S.p.A., Henkel AG & Co. KGaA, Coty Inc., Li & Fung Limited, Wipro Limited, Smart Collection Perfume Sdn Bhd, The Thriving Brands Company, LM Cosmetics, Oriflame Cosmetics S.A., The Procter & Gamble Company (P&G), Biochemicals International Ltd., UNZA Holdings Bhd, Avi Ltd., Parfums de Coeur Ltd.

This report delivers an in-depth breakdown of key players within the Nigeria deodorants market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria deodorants market – product analysis
Nigeria deodorants market – pricing analysis
Nigeria deodorants market – gender analysis
Nigeria deodorants market – packaging material analysis
Nigeria deodorants market – distribution channel analysis
Key players and market share
– Unilever PLC
– Beiersdorf AG
– Mirato S.p.A.
– Henkel AG & Co. KGaA
– Coty Inc.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Nigeria deodorants market 2019-2029
Chart Nigeria deodorants market, net growth, 2019-2029
Chart Nigeria deodorants market, growth rates, 2019-2029
Table Nigeria deodorants market by product, 2019-2029
Chart Nigeria deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Nigeria deodorants market by product, 2019-2029
Table Nigeria deodorants market by pricing, 2019-2029
Chart Nigeria deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Nigeria deodorants market by pricing, 2019-2029
Table Nigeria deodorants market by gender, 2019-2029
Chart Nigeria deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Nigeria deodorants market by gender, 2019-2029
Table Nigeria deodorants market by packaging material, 2019-2029
Chart Nigeria deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Nigeria deodorants market by packaging material, 2019-2029
Table Nigeria deodorants market by distribution channel, 2019-2029
Chart Nigeria deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria deodorants market by distribution channel, 2019-2029
Table Nigeria deodorants market share (%), by companies, 2019-2023
Chart Nigeria deodorants market, by companies, 2023
Table Nigeria deodorants market share (%), by brands, 2019-2023
Chart Nigeria deodorants market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria deodorants market: spend as a proportion of GDP (%)
Table Nigeria deodorants market: consumption per capita (population)