Middle East and Africa Deodorants Market 2025

Bolstered by favorable market conditions, the Middle East and Africa deodorants sector is anticipated to see a significant rise of USD 3.8 billion, marking a CAGR of nearly 13% during the forecast window. The Middle East and Africa deodorants market is driven by key factors including rising urbanization and increasing disposable incomes. As urban populations swell, there is a growing awareness and preference for personal grooming and hygiene products. This trend is further bolstered by increasing disposable incomes, enabling consumers to spend more on premium and innovative deodorant offerings.

Another critical driver is the expanding young population. The demographic shift towards a younger consumer base, which is more conscious of personal appearance and hygiene, fuels demand for deodorants. Additionally, the influence of Western lifestyle and fashion trends, disseminated through social media and international travel, significantly impacts consumer behavior and preferences in the region.

This report provides a comprehensive analysis of the Middle East and Africa deodorants market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product, pricing, gender, packaging material, distribution channel and country, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Middle East and Africa deodorants market is outlined below:
Product: creams, pumps, roll-ons, sprays, sticks, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The Middle East and Africa market for deodorants is divided based on product, pricing, gender, packaging material, distribution channel and country. The categorization of the market by product includes creams, pumps, roll-ons, sprays, sticks, and others. Pricing categories include mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market is segmented into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The Middle East and Africa deodorants market is marked by intense competition, featuring leading companies such as Unilever PLC, Beiersdorf AG, Henkel AG & Co. KGaA, Colgate-Palmolive Company, L’Oreal S.A., Revlon Inc., Coty Inc., The Procter & Gamble Company (P&G), Tiger Brands Limited, Natura & Co, Avi Ltd., Amka Products (Pty) Ltd., Sano-Bruno’s Enterprises Ltd., Doetsch Grether AG, Mirato S.p.A., Espace Cosmetic Sarl, Wipro Limited, Natural Ltd., Dermal Group, Laboratoires VENUS SAPECO, UNHYCOS SA., Hlavin Industries Ltd., Li & Fung Limited and Societe de Cosmetiques et Parfumeries.

This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa deodorants market: product, pricing, gender, packaging material, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Deodorants Market – Product Analysis
Middle East and Africa Deodorants Market – Pricing Analysis
Middle East and Africa Deodorants Market – Gender Analysis
Middle East and Africa Deodorants Market – Packaging Material Analysis
Middle East and Africa Deodorants Market – Distribution Channel Analysis
Middle East and Africa Deodorants Market – Country Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
Henkel AG & Co. KGaA
Colgate-Palmolive Company
L’Oreal S.A.
Revlon, Inc.
Coty Inc.
The Procter & Gamble Company (P&G)
Tiger Brands Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Deodorants Market 2020-2030
Chart Middle East and Africa Deodorants Market, Net Growth, 2020-2030
Chart Middle East and Africa Deodorants Market, Growth Rates, 2020-2030
Table Middle East and Africa Deodorants Market by Product, 2020-2030
Chart Middle East and Africa Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Product, 2020-2030
Table Middle East and Africa Deodorants Market by Pricing, 2020-2030
Chart Middle East and Africa Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Pricing, 2020-2030
Table Middle East and Africa Deodorants Market by Gender, 2020-2030
Chart Middle East and Africa Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Gender, 2020-2030
Table Middle East and Africa Deodorants Market by Packaging Material, 2020-2030
Chart Middle East and Africa Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Packaging Material, 2020-2030
Table Middle East and Africa Deodorants Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Distribution Channel, 2020-2030
Table Middle East and Africa Deodorants Market by Country, 2020-2030
Chart Middle East and Africa Deodorants Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Deodorants Market by Country, 2020-2030
Table Middle East and Africa Deodorants Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Deodorants Market, by Companies, 2024
Table Middle East and Africa Deodorants Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Deodorants Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Deodorants Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Beiersdorf AG
Henkel AG & Co. KGaA
Colgate-Palmolive Company
L’Oreal S.A.
Revlon, Inc.
Coty Inc.
The Procter & Gamble Company (P&G)
Tiger Brands Limited
Natura & Co
Avi Ltd.
Amka Products (Pty) Ltd.
Sano-Bruno’s Enterprises Ltd.
Doetsch Grether AG
Mirato S.p.A.
Espace Cosmetic Sarl
Wipro Limited
Natural Ltd.
Dermal Group
Laboratoires VENUS SAPECO
UNHYCOS, SA.
Hlavin Industries Ltd.
Li & Fung Limited
Societe de Cosmetiques et Parfumeries