Italy Deodorants Market 2025

Expected to experience modest expansion, the Italy deodorants market size is forecasted to increase from USD 1,031.1 million in 2024 to USD 1,127.4 million by 2030, achieving a CAGR of 1.5% over the evaluation period. The Italy deodorants market is primarily driven by a strong focus on health and wellness, coupled with increasing consumer demand for natural and sustainable products. As consumers become more aware of the potential health risks associated with certain chemicals, there is a growing preference for deodorants that are free from parabens, aluminum, and synthetic fragrances. This shift towards clean, natural, and eco-friendly products is driving innovation in the market, with manufacturers developing new formulations to meet these evolving consumer demands.

Additionally, the rise of e-commerce and digital marketing plays a crucial role in the market’s growth. The convenience of online shopping, along with personalized marketing strategies and targeted promotions, has expanded consumer access to a wide variety of deodorant products. This digital transformation, accelerated by the pandemic, continues to reshape consumer purchasing behaviors, driving growth in the Italy deodorants market as consumers increasingly seek out diverse and specialized products online.

Delivering a data-driven perspective on the Italy deodorants market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product, pricing, gender, packaging material and distribution channel.

Market Segmentation

The segmentation of the Italy deodorants market is outlined below:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, health and beauty stores, direct selling, e-commerce, others

The deodorants market in Italy is segmented across product, pricing, gender, packaging material and distribution channel. By product, the market features creams, pumps, roll-ons, sprays, and sticks. Pricing categories include mass, and premium. Gender segments cover men’s, women’s, and unisex. The packaging material segmentation includes flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

Major participants in the deodorants market comprise Unilever PLC, The Bolton Group, Mirato S.p.A., Beiersdorf AG, Angelini Group, Gruppo Sodalis Srl, L’Oreal S.A., Henkel AG & Co. KGaA, Paglieri S.p.A., Yves Rocher sa, Just Italia S.p.A., Natura & Co, RoC Opco LLC and PUIG SL.

This report presents an extensive analysis of major entities in the deodorants market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Italy deodorants market: product, pricing, gender, packaging material and distribution channel.
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Gain deep insights into the dynamics of the Italy deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Deodorants Market – Product Analysis
Italy Deodorants Market – Pricing Analysis
Italy Deodorants Market – Gender Analysis
Italy Deodorants Market – Packaging Material Analysis
Italy Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Bolton Group
Mirato S.p.A.
Beiersdorf AG
Angelini Group
Gruppo Sodalis Srl
L’Oreal S.A.
Henkel AG & Co. KGaA
Paglieri S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Deodorants Market 2020-2030
Chart Italy Deodorants Market, Net Growth, 2020-2030
Chart Italy Deodorants Market, Growth Rates, 2020-2030
Table Italy Deodorants Market by Product, 2020-2030
Chart Italy Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Italy Deodorants Market by Product, 2020-2030
Table Italy Deodorants Market by Pricing, 2020-2030
Chart Italy Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Italy Deodorants Market by Pricing, 2020-2030
Table Italy Deodorants Market by Gender, 2020-2030
Chart Italy Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Italy Deodorants Market by Gender, 2020-2030
Table Italy Deodorants Market by Packaging Material, 2020-2030
Chart Italy Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Italy Deodorants Market by Packaging Material, 2020-2030
Table Italy Deodorants Market by Distribution Channel, 2020-2030
Chart Italy Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Deodorants Market by Distribution Channel, 2020-2030
Table Italy Deodorants Market Share (%), by Companies, 2020-2024
Chart Italy Deodorants Market, by Companies, 2024
Table Italy Deodorants Market Share (%), by Brands, 2020-2024
Chart Italy Deodorants Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Deodorants Market: Spend as a Proportion of GDP (%)
Table Italy Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Bolton Group
Mirato S.p.A.
Beiersdorf AG
Angelini Group
Gruppo Sodalis Srl
L’Oreal S.A.
Henkel AG & Co. KGaA
Paglieri S.p.A.
Yves Rocher sa
Just Italia S.p.A.
Natura & Co
RoC Opco LLC
PUIG SL