Ghana Deodorants Market 2024

Description

The deodorants in Ghana market size is projected to grow by USD 12.1 million from 2024 to 2029, registering a CAGR of 9 percent, according to the latest market data. The Ghana deodorants market is driven by increasing consumer awareness and rising disposable incomes. As the Ghana middle class expands, there is a growing emphasis on personal hygiene and grooming, leading to a heightened demand for deodorant products. This demographic shift, combined with rising disposable incomes, enables consumers to invest in a wider variety of personal care products, including premium and international deodorant brands.

Another significant factor is the influence of Western lifestyles and trends, propelled by social media and global connectivity. Ghana consumers, particularly the younger generation, are increasingly adopting global beauty and hygiene standards, driving the demand for innovative and effective deodorant solutions. Additionally, the booming e-commerce sector in Ghana facilitates easy access to a diverse range of deodorant products, further stimulating market growth.

The report offers a comprehensive evaluation of the Ghana deodorants market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, pricing, gender, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.

Market Segmentation

The deodorants market in Ghana is classified into the following segments:
Product: roll-ons, sprays, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The Ghana deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. On the basis of product, the deodorants market in Ghana has been segmented into roll-ons, sprays, and others. By pricing, the deodorants market in Ghana has been segmented into mass, and premium. Based on gender, the deodorants market in Ghana is categorized into men’s, women’s, and unisex. On the basis of packaging material, the deodorants market in Ghana has been segmented into flexible packaging, glass, metal, rigid plastic, and others. By distribution channel, the deodorants market in Ghana has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The Ghana deodorants market is highly competitive. The prominent players operating in the Ghana deodorants market include Unilever PLC, Beiersdorf AG, L’Oreal S.A., Henkel AG & Co. KGaA, Coty Inc., PZ Cussons Plc, The Thriving Brands Company, Paglieri S.p.A., Biochemicals International Ltd.

The report presents a detailed analysis of the Ghana deodorants market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGhana deodorants market – product analysis
Ghana deodorants market – pricing analysis
Ghana deodorants market – gender analysis
Ghana deodorants market – packaging material analysis
Ghana deodorants market – distribution channel analysis
Key players and market share
– Unilever PLC
– Beiersdorf AG
– L’Oreal S.A.
– Henkel AG & Co. KGaA
– Coty Inc.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Ghana deodorants market 2019-2029
Chart Ghana deodorants market, net growth, 2019-2029
Chart Ghana deodorants market, growth rates, 2019-2029
Table Ghana deodorants market by product, 2019-2029
Chart Ghana deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by product, 2019-2029
Table Ghana deodorants market by pricing, 2019-2029
Chart Ghana deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by pricing, 2019-2029
Table Ghana deodorants market by gender, 2019-2029
Chart Ghana deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by gender, 2019-2029
Table Ghana deodorants market by packaging material, 2019-2029
Chart Ghana deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by packaging material, 2019-2029
Table Ghana deodorants market by distribution channel, 2019-2029
Chart Ghana deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana deodorants market by distribution channel, 2019-2029
Table Ghana deodorants market share (%), by companies, 2019-2023
Chart Ghana deodorants market, by companies, 2023
Table Ghana deodorants market share (%), by brands, 2019-2023
Chart Ghana deodorants market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana deodorants market: spend as a proportion of GDP (%)
Table Ghana deodorants market: consumption per capita (population)