Bulgaria Deodorants Market 2025

The Bulgaria deodorants market is poised for steady growth, with an expected increase of USD 29.1 million, reflecting a CAGR of approximately 7.3% from 2025 to 2030. The Bulgaria deodorants market is primarily driven by increasing urbanization and rising consumer awareness of personal hygiene. As more individuals move to urban areas, there is a growing emphasis on maintaining personal grooming standards, which is gradually leading to higher deodorant usage. This shift is particularly evident among the younger population, who are more exposed to modern lifestyles and global trends.

Additionally, the growing presence of international brands and the expansion of modern retail channels in Bulgaria are significant market drivers. As these brands introduce a wider variety of deodorant products, consumers are becoming more aware of and willing to try new offerings. The influence of digital media and social networks also plays a role in shaping consumer preferences, further fueling demand for diverse and innovative deodorant products in the market.

Focused on delivering actionable insights, this report explores the Bulgaria deodorants market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product, pricing, gender, packaging material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Bulgaria deodorants market:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The Bulgaria market for deodorants is divided based on product, pricing, gender, packaging material and distribution channel. By product, the market is categorized into creams, pumps, roll-ons, sprays, and sticks. Pricing categories include mass, and premium. Gender segments are categorized into men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The report provides profiles of notable companies, including Unilever PLC, Beiersdorf AG, L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Coty Inc., Colgate-Palmolive Company, Natura & Co, Gr. Sarantis S.A., The Shaneel Group, Gruppo Sodalis Srl, Oriflame Cosmetics S.A., Yves Rocher sa, PUIG SL, Mirato S.p.A. and Laboratoires SVR SAS.

This report delivers an in-depth examination of leading companies in the deodorants sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Bulgaria deodorants market.
Gain in-depth analysis and forecasts for the key segments of the Bulgaria deodorants market: product, pricing, gender, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Bulgaria Deodorants Market – Product Analysis
Bulgaria Deodorants Market – Pricing Analysis
Bulgaria Deodorants Market – Gender Analysis
Bulgaria Deodorants Market – Packaging Material Analysis
Bulgaria Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
Natura & Co
Gr. Sarantis S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Bulgaria Deodorants Market 2020-2030
Chart Bulgaria Deodorants Market, Net Growth, 2020-2030
Chart Bulgaria Deodorants Market, Growth Rates, 2020-2030
Table Bulgaria Deodorants Market by Product, 2020-2030
Chart Bulgaria Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Deodorants Market by Product, 2020-2030
Table Bulgaria Deodorants Market by Pricing, 2020-2030
Chart Bulgaria Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Deodorants Market by Pricing, 2020-2030
Table Bulgaria Deodorants Market by Gender, 2020-2030
Chart Bulgaria Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Deodorants Market by Gender, 2020-2030
Table Bulgaria Deodorants Market by Packaging Material, 2020-2030
Chart Bulgaria Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Deodorants Market by Packaging Material, 2020-2030
Table Bulgaria Deodorants Market by Distribution Channel, 2020-2030
Chart Bulgaria Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Deodorants Market by Distribution Channel, 2020-2030
Table Bulgaria Deodorants Market Share (%), by Companies, 2020-2024
Chart Bulgaria Deodorants Market, by Companies, 2024
Table Bulgaria Deodorants Market Share (%), by Brands, 2020-2024
Chart Bulgaria Deodorants Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Deodorants Market: Spend as a Proportion of GDP (%)
Table Bulgaria Deodorants Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Beiersdorf AG
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
Natura & Co
Gr. Sarantis S.A.
The Shaneel Group
Gruppo Sodalis Srl
Oriflame Cosmetics S.A.
Yves Rocher sa
PUIG SL
Mirato S.p.A.
Laboratoires SVR SAS