Bulgaria Deodorants Market 2024

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The deodorants in Bulgaria market size is projected to grow by USD 29.1 million from 2024 to 2029, registering a CAGR of 7.3 percent, according to the latest market data. The Bulgaria deodorants market is primarily driven by increasing urbanization and rising consumer awareness of personal hygiene. As more individuals move to urban areas, there is a growing emphasis on maintaining personal grooming standards, which is gradually leading to higher deodorant usage. This shift is particularly evident among the younger population, who are more exposed to modern lifestyles and global trends.

Additionally, the growing presence of international brands and the expansion of modern retail channels in Bulgaria are significant market drivers. As these brands introduce a wider variety of deodorant products, consumers are becoming more aware of and willing to try new offerings. The influence of digital media and social networks also plays a role in shaping consumer preferences, further fueling demand for diverse and innovative deodorant products in the market.

The report offers a comprehensive evaluation of the Bulgaria deodorants market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, pricing, gender, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.

The deodorants market in Bulgaria is classified into the following segments:
Product: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The Bulgaria deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in Bulgaria is categorized into creams, pumps, roll-ons, sprays, and sticks. On the basis of pricing, the deodorants market in Bulgaria has been segmented into mass, and premium. By gender, the deodorants market in Bulgaria has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Bulgaria is also categorized into flexible packaging, glass, metal, rigid plastic, and others. On the basis of distribution channel, the deodorants market in Bulgaria has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Bulgaria deodorants market is highly competitive. The prominent players operating in the Bulgaria deodorants market include Unilever PLC, Beiersdorf AG, L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Coty Inc., Colgate-Palmolive Company, Natura & Co, Gr. Sarantis S.A., The Shaneel Group, Gruppo Sodalis Srl, Oriflame Cosmetics S.A., Yves Rocher sa, PUIG SL, Mirato S.p.A., Laboratoires SVR SAS.

The report presents a detailed analysis of the Bulgaria deodorants market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Bulgaria deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBulgaria deodorants market – product analysis
Bulgaria deodorants market – pricing analysis
Bulgaria deodorants market – gender analysis
Bulgaria deodorants market – packaging material analysis
Bulgaria deodorants market – distribution channel analysis
Key players and market share
– Unilever PLC
– Beiersdorf AG
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Henkel AG & Co. KGaA
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Bulgaria deodorants market 2019-2029
Chart Bulgaria deodorants market, net growth, 2019-2029
Chart Bulgaria deodorants market, growth rates, 2019-2029
Table Bulgaria deodorants market by product, 2019-2029
Chart Bulgaria deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Bulgaria deodorants market by product, 2019-2029
Table Bulgaria deodorants market by pricing, 2019-2029
Chart Bulgaria deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Bulgaria deodorants market by pricing, 2019-2029
Table Bulgaria deodorants market by gender, 2019-2029
Chart Bulgaria deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Bulgaria deodorants market by gender, 2019-2029
Table Bulgaria deodorants market by packaging material, 2019-2029
Chart Bulgaria deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Bulgaria deodorants market by packaging material, 2019-2029
Table Bulgaria deodorants market by distribution channel, 2019-2029
Chart Bulgaria deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Bulgaria deodorants market by distribution channel, 2019-2029
Table Bulgaria deodorants market share (%), by companies, 2019-2023
Chart Bulgaria deodorants market, by companies, 2023
Table Bulgaria deodorants market share (%), by brands, 2019-2023
Chart Bulgaria deodorants market, by brands, 2023
Table Bulgaria – population (millions) and forecast
Table Bulgaria – consumer price index (CPI) and forecast
Table Bulgaria – gross domestic product and forecast
Table Bulgaria deodorants market: spend as a proportion of GDP (%)
Table Bulgaria deodorants market: consumption per capita (population)

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