Thailand Coffee Market 2025

The Thai coffee market is poised for steady expansion with a projected 5.6% CAGR, driven by evolving consumer preferences and the rapid development of specialty coffee culture. A discernible premiumization trend is taking hold as Thai consumers demonstrate growing sophistication in their coffee consumption, with increasing demand for artisanal, high-quality brews that complement the country’s burgeoning café scene. This shift is being facilitated by modern retail formats that enhance product accessibility while educating consumers about diverse coffee varieties and preparation methods.

Health-conscious consumption patterns are reshaping product development strategies across the market, with manufacturers responding to demand for reduced-sugar formulations, natural ingredients, and functional enhancements. Innovative products incorporating collagen, adaptogens, and vitamins are gaining traction among wellness-focused demographics, particularly those seeking stress relief or weight management benefits. While this health-oriented segment remains niche, it presents meaningful differentiation opportunities for brands that successfully align with Thailand’s broader health and wellness movement.

The ready-to-drink (RTD) coffee category continues to gain market share as convenience-seeking consumers balance their coffee habits with increasingly busy lifestyles. RTD manufacturers are driving category growth through flavor innovation, introducing novel taste profiles that appeal to younger demographics and occasional coffee drinkers. This convenience segment is becoming increasingly competitive as both domestic and international players intensify their focus on RTD offerings, creating a dynamic landscape where product innovation and marketing execution will be critical to capturing market share in Thailand’s maturing coffee market.

Delivering a data-driven perspective on the Thailand coffee market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.

Market Segmentation

The segmentation of the Thailand coffee market is outlined below:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, e-commerce, forecourts, small grocery stores, supermarkets and hypermarkets, others

The segmentation of the Thailand coffee market product type, packaging type and distribution channel. By product type, the market features RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segments encompass flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, e-commerce, forecourts, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

Major participants in the coffee market comprise Thai Specialty Coffee Co. Ltd., Sappe Public Company Limited (SAPPE), New Concept Product Co. Ltd., Nestle S.A., NBD Healthcare Co. Ltd., Nature Gifts Ltd., Massimo Zanetti Beverage Group S.p.A., Khao Shong Industry 1979 Co. Ltd., K.V.N. Import Export (1991) Co. Ltd., K.T.Y. Foods International Co. Ltd., JDE Peet’s N.V., Illycaffe S.p.A., Giffarine Skyline Laboratory & Health Care Co. Ltd., Carabao Group PCL and Ajinomoto Co. Inc.

This report presents an extensive analysis of major entities in the coffee market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Thailand coffee market.
Gain in-depth analysis and forecasts for the key segments of the Thailand coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Coffee Market – Product Type Analysis
Thailand Coffee Market – Packaging Type Analysis
Thailand Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Thai Specialty Coffee Co., Ltd.
Sappe Public Company Limited (SAPPE)
New Concept Product Co., Ltd.
Nestle S.A.
NBD Healthcare Co., Ltd.
Nature Gifts Ltd.
Massimo Zanetti Beverage Group S.p.A.
Khao Shong Industry 1979 Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Thailand Coffee Market 2020-2030
Chart Thailand Coffee Market, Net Growth, 2020-2030
Chart Thailand Coffee Market, Growth Rates, 2020-2030
Table Thailand Coffee Market by Product Type, 2020-2030
Chart Thailand Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Product Type, 2020-2030
Table Thailand Coffee Market by Packaging Type, 2020-2030
Chart Thailand Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Packaging Type, 2020-2030
Table Thailand Coffee Market by Distribution Channel, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, 2020-2030
Table Thailand Coffee Market Share (%), by Companies, 2020-2024
Chart Thailand Coffee Market, by Companies, 2024
Table Thailand Coffee Market Share (%), by Brands, 2020-2024
Chart Thailand Coffee Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Coffee Market: Spend as a Proportion of GDP (%)
Table Thailand Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Thai Specialty Coffee Co., Ltd.
Sappe Public Company Limited (SAPPE)
New Concept Product Co., Ltd.
Nestle S.A.
NBD Healthcare Co., Ltd.
Nature Gifts Ltd.
Massimo Zanetti Beverage Group S.p.A.
Khao Shong Industry 1979 Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
K.T.Y. Foods International Co., Ltd.
JDE Peet’s N.V.
Illycaffe S.p.A.
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Carabao Group PCL
Ajinomoto Co., Inc.