Thailand Coffee Market 2025

The Thai coffee market is poised for steady expansion with a projected 5.6% CAGR, driven by evolving consumer preferences and the rapid development of specialty coffee culture. A discernible premiumization trend is taking hold as Thai consumers demonstrate growing sophistication in their coffee consumption, with increasing demand for artisanal, high-quality brews that complement the country’s burgeoning café scene. This shift is being facilitated by modern retail formats that enhance product accessibility while educating consumers about diverse coffee varieties and preparation methods.

Health-conscious consumption patterns are reshaping product development strategies across the market, with manufacturers responding to demand for reduced-sugar formulations, natural ingredients, and functional enhancements. Innovative products incorporating collagen, adaptogens, and vitamins are gaining traction among wellness-focused demographics, particularly those seeking stress relief or weight management benefits. While this health-oriented segment remains niche, it presents meaningful differentiation opportunities for brands that successfully align with Thailand’s broader health and wellness movement.

The ready-to-drink (RTD) coffee category continues to gain market share as convenience-seeking consumers balance their coffee habits with increasingly busy lifestyles. RTD manufacturers are driving category growth through flavor innovation, introducing novel taste profiles that appeal to younger demographics and occasional coffee drinkers. This convenience segment is becoming increasingly competitive as both domestic and international players intensify their focus on RTD offerings, creating a dynamic landscape where product innovation and marketing execution will be critical to capturing market share in Thailand’s maturing coffee market.

This report delivers a deep dive into the Thailand coffee market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Report Highlights

This report compiles reliable and actionable data on Thailand coffee market size trends spanning 2020 to 2030. Presented in (/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type, packaging type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The segmentation of the Thailand coffee market is outlined below:
Product type – e.g., ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes), RTD coffee, whole beans
Packaging type – e.g., flexible packaging, folding cartons, glass, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, small grocery stores, supermarkets and hypermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

This section delivers market share statistics for the coffee market in Thailand, helping readers assess brand performance and competitive dynamics. Leading players featured include:
Ajinomoto Co., Inc.
Carabao Group PCL
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Illycaffe S.p.A.
JDE Peet’s N.V.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
Khao Shong Industry 1979 Co., Ltd.
Massimo Zanetti Beverage Group S.p.A.
Nature Gifts Ltd.
NBD Healthcare Co., Ltd.
Nestle S.A.
New Concept Product Co., Ltd.
Sappe Public Company Limited (SAPPE)
Thai Specialty Coffee Co., Ltd.

This report provides market share data for leading players in the overall coffee market, as well as in key segments including ground coffee, coffee capsules and pods, standard ground coffee, instant coffee, standard instant coffee, coffee mixes, RTD coffee and whole beans.

Market share analysis covered in the report:
Thailand ground coffee market share
Thailand coffee capsules and pods market share
Thailand standard ground coffee market share
Thailand instant coffee market share
Thailand standard instant coffee market share
Thailand coffee mixes market share
Thailand RTD coffee market share
Thailand whole beans market share

Why Choose This Report?

Access accurate and up-to-date market size data for the Thailand coffee sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Coffee Market – Product Type Analysis
Thailand Coffee Market – Packaging Type Analysis
Thailand Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Ajinomoto Co., Inc.
Carabao Group PCL
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Illycaffe S.p.A.
JDE Peet’s N.V.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
Khao Shong Industry 1979 Co., Ltd.
Massimo Zanetti Beverage Group S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Thailand Coffee Market 2020-2030
Chart Thailand Coffee Market, Net Growth, 2020-2030
Chart Thailand Coffee Market, Growth Rates, 2020-2030
Table Thailand Coffee Market by Product Type, 2020-2030
Chart Thailand Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Product Type, 2020-2030
Table Thailand Coffee Market by Packaging Type, 2020-2030
Chart Thailand Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Packaging Type, 2020-2030
Table Thailand Coffee Market by Distribution Channel, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, 2020-2030
Table Thailand Coffee Market Share (%), by Companies, 2020-2024
Chart Thailand Coffee Market, by Companies, 2024
Table Thailand Coffee Market Share (%), by Brands, 2020-2024
Chart Thailand Coffee Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Coffee Market: Spend as a Proportion of GDP (%)
Table Thailand Coffee Market: Consumption per Capita (Population)