Morocco Coffee Market 2025

The Moroccan coffee market is projected to expand by USD 72.7 million at a 2.9% CAGR through 2030, reflecting a market in transition between traditional consumption patterns and emerging modern preferences. While coffee maintains its cultural significance, macroeconomic pressures including declining disposable incomes are prompting a notable shift toward more affordable alternatives such as green tea, with unpackaged ground coffee continuing to dominate sales among price-sensitive consumers. This trading-down phenomenon is constraining overall market performance, particularly in premium segments that face adoption barriers in the current economic climate.

Parallel to this cost-conscious trend, the market is witnessing the gradual expansion of coffee pod systems, driven by increasing availability of affordable machines and private label capsule options that are bringing pod-based coffee within reach of broader consumer segments. The distribution landscape for these products is evolving beyond modern retail channels to include traditional grocers, enhancing accessibility across urban and semi-urban markets. This development reflects the nuanced duality of Morocco’s coffee market – where economic realities favor value-oriented consumption even as product innovation and format diversification slowly reshape consumer habits, particularly among more affluent demographics and urban centers exposed to global coffee trends.

This report provides a strategic analysis of the Morocco coffee market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Morocco coffee market is categorized into the following segments:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, discounters, food and drinks stores, small grocery stores, supermarkets and hypermarkets, vending, others

The segmentation of the Morocco coffee market product type, packaging type and distribution channel. By product type, the market features RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee. Packaging type segments encompass flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, discounters, food and drinks stores, small grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

Prominent players in the coffee market include Sopalim SA, Nestle S.A., Massimo Zanetti Beverage Group S.p.A., Luigi Lavazza S.p.A., Leroux SAS, JDE Peet’s N.V., Cafes Sahara and Cafes Carrion S.A. This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco coffee market.
Gain in-depth analysis and forecasts for the key segments of the Morocco coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Coffee Market – Product Type Analysis
Morocco Coffee Market – Packaging Type Analysis
Morocco Coffee Market – Distribution Channel Analysis
Company Shares Analysis
Sopalim SA
Nestle S.A.
Massimo Zanetti Beverage Group S.p.A.
Luigi Lavazza S.p.A.
Leroux SAS
JDE Peet’s N.V.
Cafes Sahara
Cafes Carrion S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Coffee Market 2020-2030
Chart Morocco Coffee Market, Net Growth, 2020-2030
Chart Morocco Coffee Market, Growth Rates, 2020-2030
Table Morocco Coffee Market by Product Type, 2020-2030
Chart Morocco Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Product Type, 2020-2030
Table Morocco Coffee Market by Packaging Type, 2020-2030
Chart Morocco Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Packaging Type, 2020-2030
Table Morocco Coffee Market by Distribution Channel, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Coffee Market by Distribution Channel, 2020-2030
Table Morocco Coffee Market Share (%), by Companies, 2020-2024
Chart Morocco Coffee Market, by Companies, 2024
Table Morocco Coffee Market Share (%), by Brands, 2020-2024
Chart Morocco Coffee Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Coffee Market: Spend as a Proportion of GDP (%)
Table Morocco Coffee Market: Consumption per Capita (Population)

Companies Mentioned

Sopalim SA
Nestle S.A.
Massimo Zanetti Beverage Group S.p.A.
Luigi Lavazza S.p.A.
Leroux SAS
JDE Peet’s N.V.
Cafes Sahara
Cafes Carrion S.A.