Kenya Coffee Market 2024

Description

Coffee, containing caffeine, serves as a natural stimulant that enhances alertness, aids in concentration, and alleviates fatigue. It is often utilized by individuals to enhance energy levels and maintain wakefulness, particularly in the mornings or during extended work periods. According to the latest data, the market size of the coffee industry in Kenya is expected to rise by USD 30.7 million with a CAGR of 9.5% by the end of 2029. Urbanization propels coffee market growth, as urban lifestyles drive demand for convenient, trendy food and beverage options, including premium coffee. Strengthening economic power enables consumers to invest in higher-quality coffee, fostering market expansion. Moreover, globalization fosters the spread of coffee culture in emerging markets, heightening awareness of diverse, specialty coffee offerings and boosting demand for premium products.

The report delivers an in-depth analysis of the Kenya coffee industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, package type, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the coffee market.

Market Segmentation

The following outlines the segmentation of the coffee market in Kenya:
Product type: ground coffee, instant coffee (standard instant coffee, coffee mix), whole bean
Package type: flexible aluminum/plastic, glass, stand-up pouches, others
Distribution channel: bars & HoReCa, convenience stores, e-commerce, forecourt stores, grocery stores, supermarkets and hypermarkets, vending, others

The Kenya coffee market is segmented on the basis of product type, package type, and distribution channel. Based on product type, the coffee market in Kenya is categorized into ground coffee, instant coffee (standard instant coffee, coffee mix), and whole bean. On the basis of package type, the coffee market in Kenya has been segmented into flexible aluminum/plastic, glass, stand-up pouches, and others. By distribution channel, the coffee market in Kenya has been segmented into bars & HoReCa, convenience stores, e-commerce, forecourt stores, grocery stores, supermarkets and hypermarkets, vending, and others.

Competitive Landscape

The Kenya coffee market is highly competitive. Key companies profiled in the report include Nestle S.A., C. Dorman Ltd., Sasini Tea & Coffee Ltd., Afri Tea and Coffee Blenders (1963) Ltd., Nairobi Java House, Food Empire Holdings Ltd., GIBSONS COFFEE LIMITED, JDE Peet’s N.V.

This report delivers an in-depth breakdown of key players within the Kenya coffee market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya coffee market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya coffee market – product type analysis
Kenya coffee market – package type analysis
Kenya coffee market – distribution channel analysis
Key players and market share
– Nestle S.A.
– C. Dorman Ltd.
– Sasini Tea & Coffee Ltd.
– Afri Tea and Coffee Blenders (1963) Ltd.
– Nairobi Java House
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Kenya coffee market 2019-2029
Chart Kenya coffee market, net growth, 2019-2029
Chart Kenya coffee market, growth rates, 2019-2029
Table Kenya coffee market by product type, 2019-2029
Chart Kenya coffee market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya coffee market by product type, 2019-2029
Table Kenya coffee market by package type, 2019-2029
Chart Kenya coffee market by package type, CAGR historic and forecast, 2019-2029
Chart Kenya coffee market by package type, 2019-2029
Table Kenya coffee market by distribution channel, 2019-2029
Chart Kenya coffee market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya coffee market by distribution channel, 2019-2029
Table Kenya coffee market share (%), by companies, 2019-2023
Chart Kenya coffee market, by companies, 2023
Table Kenya coffee market share (%), by brands, 2019-2023
Chart Kenya coffee market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya coffee market: spend as a proportion of GDP (%)
Table Kenya coffee market: consumption per capita (population)