Greece Coffee Market 2025

The Greek coffee market is projected to grow from USD 1,023.1 million in 2024 to USD 1,172.7 million by 2030, reflecting a modest 2.3% CAGR, as the country’s deeply rooted coffee culture evolves to incorporate modern consumption trends. The pandemic-fueled ‘home barista’ movement continues to influence purchasing behavior, with premium coffee brands maintaining strong demand despite retail price increases, while mid-range products face growing pressure. This polarization is creating distinct market segments – premium offerings catering to quality-focused consumers and private label brands gaining traction among budget-conscious buyers, with brand loyalty increasingly tied to promotional strategies rather than fixed preferences.

Greek coffee consumption patterns demonstrate unique characteristics, with takeaway and home delivery maintaining significantly higher penetration rates compared to other Western markets, reflecting entrenched habits that show no signs of abating. This on-the-go culture coexists with the country’s thriving café scene, which remains a vital social institution. While traditional Greek coffee maintains its iconic status, the market is simultaneously witnessing growing interest in specialty coffee and modern brewing techniques among younger demographics, creating opportunities for product diversification. The convergence of these trends – premiumization at home, unwavering out-of-home consumption, and gradual specialty coffee adoption – suggests a market that honors its traditions while selectively embracing innovation, with growth potential concentrated in premium and convenience-oriented segments.

This report presents a detailed analysis of the Greece coffee market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Market Segmentation

The Greece coffee market is structured as follows:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, others

The coffee market in Greece is segmented based on product type, packaging type and distribution channel. In terms of product type, the market is segmented into RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segmentation includes flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include The Coca-Cola Company, Nestle S.A., Melitta Unternehmensgruppe Bentz KG, Luigi Lavazza S.p.A., KAFEA TERRA AEBE, JDE Peet’s N.V., Illycaffe S.p.A., Dandalis SA and Cafetex S.A.

The report provides a detailed assessment of prominent companies within the coffee market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Greece coffee market.
Gain in-depth analysis and forecasts for the key segments of the Greece coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Greece coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Greece coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Greece Coffee Market – Product Type Analysis
Greece Coffee Market – Packaging Type Analysis
Greece Coffee Market – Distribution Channel Analysis
Company Shares Analysis
The Coca-Cola Company
Nestle S.A.
Melitta Unternehmensgruppe Bentz KG
Luigi Lavazza S.p.A.
KAFEA TERRA AEBE
JDE Peet’s N.V.
Illycaffe S.p.A.
Dandalis SA
Cafetex S.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Greece Coffee Market 2020-2030
Chart Greece Coffee Market, Net Growth, 2020-2030
Chart Greece Coffee Market, Growth Rates, 2020-2030
Table Greece Coffee Market by Product Type, 2020-2030
Chart Greece Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Coffee Market by Product Type, 2020-2030
Table Greece Coffee Market by Packaging Type, 2020-2030
Chart Greece Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Greece Coffee Market by Packaging Type, 2020-2030
Table Greece Coffee Market by Distribution Channel, 2020-2030
Chart Greece Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Greece Coffee Market by Distribution Channel, 2020-2030
Table Greece Coffee Market Share (%), by Companies, 2020-2024
Chart Greece Coffee Market, by Companies, 2024
Table Greece Coffee Market Share (%), by Brands, 2020-2024
Chart Greece Coffee Market, by Brands, 2024
Table Greece – Population (Millions) and Forecast
Table Greece – Consumer Price Index (CPI) and Forecast
Table Greece – Gross Domestic Product and Forecast
Table Greece Coffee Market: Spend as a Proportion of GDP (%)
Table Greece Coffee Market: Consumption per Capita (Population)

Companies Mentioned

The Coca-Cola Company
Nestle S.A.
Melitta Unternehmensgruppe Bentz KG
Luigi Lavazza S.p.A.
KAFEA TERRA AEBE
JDE Peet’s N.V.
Illycaffe S.p.A.
Dandalis SA
Cafetex S.A.