Thailand Bottled Water Market 2025

The Thailand bottled water market is poised for steady growth, with an expected increase of USD 1.5 billion, reflecting a CAGR of approximately 6.3% from 2025 to 2030. Thailand’s bottled water market is shaped by persistent water quality concerns and a strong interplay between domestic tourism and retail distribution.

Though access to tap water is widespread in urban centers, perceptions around safety and taste continue to undermine consumer confidence. In Bangkok and other metropolitan areas, consumers frequently report residual chlorine and discoloration, leading many households and businesses to prioritize bottled alternatives for drinking and cooking. Seasonal factors such as droughts or flooding further disrupt municipal supply, pushing even cost-sensitive consumers to rely on packaged water as a necessary safeguard. Bottled water is a staple in both residential and commercial spaces, particularly in the hospitality and foodservice sectors.

Tourism plays an equally important role in sustaining market momentum. With Thailand attracting tens of millions of international visitors annually, demand for bottled water is reinforced by both foreign travelers and the domestic tourism economy. Hotels, transport operators, and tour agencies routinely distribute bottled water to guests as part of standard services. In high-footfall areas such as Chiang Mai, Phuket, and Pattaya, retailers cater to continuous demand for portable hydration across various price points. Domestic brands dominate volume sales, leveraging wide distribution networks and strong price competitiveness, while international players tend to focus on the premium segment. Efforts by regulatory agencies such as the Food and Drug Administration to improve product labelling and safety standards have helped bolster consumer trust, especially in a market where health remains a key concern and packaging plays a central role in purchase decisions.

The report provides a comprehensive analysis of the Thailand bottled water market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, packaging type and distribution channel.

Market Segmentation

The following outlines the segmentation of the Thailand bottled water market:
Product type: functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The bottled water market in Thailand is segmented across product type, packaging type and distribution channel. By product type, it includes functional water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

Competitive Landscape

Leading companies in the bottled water market include Boon Rawd Brewery Co. Ltd., Carabao Group PCL, Danone S.A., General Beverage Co. Ltd., Ichitan Group PCL, M. Water Co. Ltd., Neptune Food & Beverage Co. Ltd., Nestle S.A., PepsiCo Inc., Saha Pathanapibul PCL, Sappe Public Company Limited (SAPPE), T.C. Pharmaceutical Industries Co. Ltd., Thai Beverage Public Company Limited, The Coca-Cola Company, TIPCO FOODS PCL and Yanhee Vitamin Water Co. Ltd.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Thailand bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Thailand bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Bottled Water Market – Product Type Analysis
Thailand Bottled Water Market – Packaging Type Analysis
Thailand Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Boon Rawd Brewery Co., Ltd.
Carabao Group PCL
Danone S.A.
General Beverage Co., Ltd.
Ichitan Group PCL
M. Water Co., Ltd.
Neptune Food & Beverage Co., Ltd.
Nestle S.A.
PepsiCo, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Thailand Bottled Water Market 2020-2030
Chart Thailand Bottled Water Market, Net Growth, 2020-2030
Chart Thailand Bottled Water Market, Growth Rates, 2020-2030
Table Thailand Bottled Water Market by Product Type, 2020-2030
Chart Thailand Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Bottled Water Market by Product Type, 2020-2030
Table Thailand Bottled Water Market by Packaging Type, 2020-2030
Chart Thailand Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Bottled Water Market by Packaging Type, 2020-2030
Table Thailand Bottled Water Market by Distribution Channel, 2020-2030
Chart Thailand Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Bottled Water Market by Distribution Channel, 2020-2030
Table Thailand Bottled Water Market Share (%), by Companies, 2020-2024
Chart Thailand Bottled Water Market, by Companies, 2024
Table Thailand Bottled Water Market Share (%), by Brands, 2020-2024
Chart Thailand Bottled Water Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Bottled Water Market: Spend as a Proportion of GDP (%)
Table Thailand Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Boon Rawd Brewery Co., Ltd.
Carabao Group PCL
Danone S.A.
General Beverage Co., Ltd.
Ichitan Group PCL
M. Water Co., Ltd.
Neptune Food & Beverage Co., Ltd.
Nestle S.A.
PepsiCo, Inc.
Saha Pathanapibul PCL
Sappe Public Company Limited (SAPPE)
T.C. Pharmaceutical Industries Co., Ltd.
Thai Beverage Public Company Limited
The Coca-Cola Company
TIPCO FOODS PCL
Yanhee Vitamin Water Co., Ltd.