Serbia Bottled Water Market 2025

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The Serbia bottled water market is projected to expand from USD 566.3 million in 2024 to USD 869.1 million by 2030, achieving a CAGR of 7.4% during the period from 2025 to 2030. Serbia’s bottled water market is underpinned by abundant natural mineral water resources and reinforced by shifting consumer health priorities amid a maturing non-alcoholic beverage sector.

Geological endowment is a central enabler. The country’s well-distributed thermal and mineral springs provide ample sources for bottled water production, many of which are embedded in local cultural use and folklore. These origins are leveraged in branding, particularly for high-mineral and carbonated variants that appeal to both domestic and export markets. Historical recognition of certain springs has led to strong brand equity and consumer trust, making mineral water a consistent choice across socio-economic groups.

Simultaneously, the market is undergoing a behavioral pivot. Urbanization and increasing disposable income are elevating consumer expectations around health and product transparency. Bottled water, particularly in still and low-sodium formats, is replacing sugary drinks as a routine hydration choice. Growth in the fitness and wellness sectors has led to higher demand in gyms, offices, and universities. This trend is accompanied by packaging diversification, including glass bottles and recyclable PET formats designed to appeal to environmentally and health-conscious consumers.

Delivering a data-driven perspective on the Serbia bottled water market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type and distribution channel.

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Market Segmentation

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The segmentation of the Serbia bottled water market is outlined below:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Distribution channel: convenience stores, discounters, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, others

The Serbia market for bottled water is divided based on product type and distribution channel. By product type, it includes flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). Distribution channel segmentation comprises convenience stores, discounters, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, and others.

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Competitive Landscape

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Major participants in the bottled water market comprise BB Minaqua DOO, Fortenova Grupa d.d., Nectar d.o.o., NIS a.d. (Jazak), PepsiCo Inc., PLANINKA a.d., The Coca-Cola Company, Voda Vrnjci ad and Vodavoda d.o.o.

This report presents an extensive analysis of major entities in the bottled water market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Why Buy This Report?

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Obtain precise statistical data and forecasts for the Serbia bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Serbia bottled water market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Serbia bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Serbia bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Serbia Bottled Water Market – Product Type Analysis
Serbia Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
BB Minaqua DOO
Fortenova Grupa d.d.
Nectar d.o.o.
NIS a.d. (Jazak)
PepsiCo, Inc.
PLANINKA a.d.
The Coca-Cola Company
Voda Vrnjci ad
Vodavoda d.o.o.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Serbia Bottled Water Market 2020-2030
Chart Serbia Bottled Water Market, Net Growth, 2020-2030
Chart Serbia Bottled Water Market, Growth Rates, 2020-2030
Table Serbia Bottled Water Market by Product Type, 2020-2030
Chart Serbia Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Serbia Bottled Water Market by Product Type, 2020-2030
Table Serbia Bottled Water Market by Distribution Channel, 2020-2030
Chart Serbia Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Serbia Bottled Water Market by Distribution Channel, 2020-2030
Table Serbia Bottled Water Market Share (%), by Companies, 2020-2024
Chart Serbia Bottled Water Market, by Companies, 2024
Table Serbia Bottled Water Market Share (%), by Brands, 2020-2024
Chart Serbia Bottled Water Market, by Brands, 2024
Table Serbia – Population (Millions) and Forecast
Table Serbia – Consumer Price Index (CPI) and Forecast
Table Serbia – Gross Domestic Product and Forecast
Table Serbia Bottled Water Market: Spend as a Proportion of GDP (%)
Table Serbia Bottled Water Market: Consumption per Capita (Population)

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Companies Mentioned

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BB Minaqua DOO
Fortenova Grupa d.d.
Nectar d.o.o.
NIS a.d. (Jazak)
PepsiCo, Inc.
PLANINKA a.d.
The Coca-Cola Company
Voda Vrnjci ad
Vodavoda d.o.o.

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