New Zealand Bottled Water Market 2025

The New Zealand bottled water market is on track for incremental growth of USD 73.0 million, corresponding to a CAGR of nearly 4.9% throughout the forecast period of 2025 to 2030. New Zealand’s bottled water market, though smaller in volume compared to regional peers, benefits from two dominant forces: the premium positioning of local natural sources and a gradual shift toward wellness-aligned consumption patterns among domestic and export audiences.

A defining driver is the country’s natural image and its abundant aquifers, particularly in regions such as Bay of Plenty and Canterbury. Bottled water sourced from New Zealand is perceived as exceptionally pure, and this provenance has allowed producers to establish premium branding both domestically and in export markets across Asia. Government oversight of groundwater licensing has introduced greater transparency, although local concerns remain regarding over-extraction. Despite occasional public pushback on water bottling rights, the perception of high mineral quality and volcanic filtration continues to position New Zealand water favorably among health-conscious consumers. In the domestic market, this drives preference for locally sourced, lightly mineralized waters often packaged in glass or eco-conscious materials.

Concurrently, lifestyle shifts—particularly among younger, urban consumers—have reinforced demand for healthy, sugar-free beverages. Bottled water is increasingly consumed not just for hydration but as a lifestyle accessory, especially in the on-the-go retail segment. Supermarkets and convenience outlets report rising demand for single-serve formats, often paired with functional attributes like electrolytes or pH enhancement. While per capita consumption remains moderate, growth is supported by both domestic wellness trends and external demand from export partners that view New Zealand’s natural assets as a guarantee of quality and safety.

This report delivers a deep dive into the New Zealand bottled water market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the New Zealand bottled water market is outlined below:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, forecourts, health and beauty stores, bars and HoReCa, e-commerce, small grocery stores, supermarkets, vending, warehouse clubs, others

The bottled water market in New Zealand is segmented across product type, packaging type and distribution channel. By product type, the market features flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, forecourts, health and beauty stores, bars and HoReCa, e-commerce, small grocery stores, supermarkets, vending, warehouse clubs, and others.

Competitive Landscape

The New Zealand bottled water market exhibits significant competition. Leading companies within the market include Antipodes Water Company, Cantarella Bros Pty Ltd, CH’I Herbal Drinks Co., Distilled Water Bottlers Limited, Nestle S.A., NZ Drinks Limited, OnePure International Group Ltd., Sparkling Spring Ltd., Suntory Holdings Limited, The Coca-Cola Company and Vista Drinks Ltd.

This report presents an extensive analysis of major entities in the bottled water market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand bottled water market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Bottled Water Market – Product Type Analysis
New Zealand Bottled Water Market – Packaging Type Analysis
New Zealand Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Antipodes Water Company
Cantarella Bros Pty Ltd
CH’I Herbal Drinks Co.
Distilled Water Bottlers Limited
Nestle S.A.
NZ Drinks Limited
OnePure International Group Ltd.
Sparkling Spring Ltd.
Suntory Holdings Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Bottled Water Market 2020-2030
Chart New Zealand Bottled Water Market, Net Growth, 2020-2030
Chart New Zealand Bottled Water Market, Growth Rates, 2020-2030
Table New Zealand Bottled Water Market by Product Type, 2020-2030
Chart New Zealand Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bottled Water Market by Product Type, 2020-2030
Table New Zealand Bottled Water Market by Packaging Type, 2020-2030
Chart New Zealand Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bottled Water Market by Packaging Type, 2020-2030
Table New Zealand Bottled Water Market by Distribution Channel, 2020-2030
Chart New Zealand Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Bottled Water Market by Distribution Channel, 2020-2030
Table New Zealand Bottled Water Market Share (%), by Companies, 2020-2024
Chart New Zealand Bottled Water Market, by Companies, 2024
Table New Zealand Bottled Water Market Share (%), by Brands, 2020-2024
Chart New Zealand Bottled Water Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Bottled Water Market: Spend as a Proportion of GDP (%)
Table New Zealand Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Antipodes Water Company
Cantarella Bros Pty Ltd
CH’I Herbal Drinks Co.
Distilled Water Bottlers Limited
Nestle S.A.
NZ Drinks Limited
OnePure International Group Ltd.
Sparkling Spring Ltd.
Suntory Holdings Limited
The Coca-Cola Company
Vista Drinks Ltd.