Morocco Bottled Water Market 2025

Anticipated to grow steadily, the Morocco bottled water market is expected to rise from USD 666.9 million in 2024 to USD 1,052.4 million by 2030, with a CAGR of 7.9% throughout the forecast period. Morocco’s bottled water market expansion is primarily supported by recurring water quality concerns in urban areas and growing domestic tourism.

Although public water infrastructure has undergone upgrades in recent years, periodic supply disruptions and taste concerns persist in cities like Casablanca and Marrakesh. Chlorination levels, aging pipelines, and regional disparities in water quality have prompted many households and institutions to favor bottled alternatives. This is particularly evident during summer months, when heatwaves and water pressure variability intensify reliance on packaged drinking water.

Simultaneously, Morocco’s status as a regional tourism hub has amplified bottled water consumption across hotels, transport hubs, and entertainment venues. Domestic travel, bolstered by strategic investments in internal tourism promotion, has led to wider retail penetration in rural and semi-urban areas. This seasonal uplift is compounded by heightened safety perceptions, with tourists and locals alike associating sealed bottled water with hygiene and consistency.

The report provides a comprehensive analysis of the Morocco bottled water market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, packaging type and distribution channel.

Market Segmentation

The following outlines the segmentation of the Morocco bottled water market:
Product type: flavored water (sparkling flavored water, still flavored water), sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, small grocery stores, supermarkets, vending, others

The bottled water market in Morocco is segmented across product type, packaging type and distribution channel. By product type, the market features flavored water (sparkling flavored water, still flavored water), sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, bars and HoReCa, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The report highlights leading companies in the bottled water market, including Danone S.A., groupe Holmarcom, Les Eaux Minérales Al Karama, ONA Group, PepsiCo Inc., Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI), The Coca-Cola Company, Vichy Catalan S.A. and Water Mineral Chefchaouen Sarl.

This report delivers an in-depth examination of leading companies in the bottled water sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Morocco bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Bottled Water Market – Product Type Analysis
Morocco Bottled Water Market – Packaging Type Analysis
Morocco Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Danone S.A.
groupe Holmarcom
Les Eaux Minérales Al Karama
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
The Coca-Cola Company
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Bottled Water Market 2020-2030
Chart Morocco Bottled Water Market, Net Growth, 2020-2030
Chart Morocco Bottled Water Market, Growth Rates, 2020-2030
Table Morocco Bottled Water Market by Product Type, 2020-2030
Chart Morocco Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Product Type, 2020-2030
Table Morocco Bottled Water Market by Packaging Type, 2020-2030
Chart Morocco Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Packaging Type, 2020-2030
Table Morocco Bottled Water Market by Distribution Channel, 2020-2030
Chart Morocco Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Bottled Water Market by Distribution Channel, 2020-2030
Table Morocco Bottled Water Market Share (%), by Companies, 2020-2024
Chart Morocco Bottled Water Market, by Companies, 2024
Table Morocco Bottled Water Market Share (%), by Brands, 2020-2024
Chart Morocco Bottled Water Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Bottled Water Market: Spend as a Proportion of GDP (%)
Table Morocco Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Danone S.A.
groupe Holmarcom
Les Eaux Minérales Al Karama
ONA Group
PepsiCo, Inc.
Societe MAROCAINE D’INVESTISSEMENTS ET DE SERVICES (MDI)
The Coca-Cola Company
Vichy Catalan, S.A.
Water Mineral Chefchaouen Sarl