Guatemala Bottled Water Market 2025

Anticipated to grow steadily, the Guatemala bottled water market is expected to rise from USD 1,422.8 million in 2024 to USD 1,906.7 million by 2030, with a CAGR of 5% throughout the forecast period. Guatemala’s bottled water market is propelled by fundamental deficiencies in water quality assurance and increasing health-conscious behavior among urban consumers.

Access to potable water remains limited, particularly in rural and mountainous areas. Municipal systems often fail to meet WHO sanitation standards, prompting households to rely heavily on bottled alternatives. Even in Guatemala City, interruptions in supply or discoloration drive consistent bottled water use, with 5-gallon containers and refillable options especially prevalent in middle-income homes and small businesses.

In tandem with these infrastructural realities, there is an emerging trend toward healthier consumption choices in Guatemala’s urban centers. Bottled water is perceived not only as a necessity but also as a modern and responsible hydration method. Health-oriented marketing, often drawing on imagery of volcanos and natural reserves, has resonated with younger consumers and working professionals. Retailers are expanding their offerings to include low-mineral and pH-balanced water variants, catering to a rising demand for “clean” labels and portable hydration solutions.

This report presents a detailed analysis of the Guatemala bottled water market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type and distribution channel.

Market Segmentation

The Guatemala bottled water market is structured as follows:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), still water (still natural mineral water, still spring water)
Distribution channel: convenience stores, direct selling, discounters, forecourts, health and beauty stores, bars and HoReCa, small grocery stores, supermarkets, others

The bottled water market in Guatemala is segmented based on product type and distribution channel. By product type, the market features flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling spring water), and still water (still natural mineral water, still spring water). Distribution channel segmentation comprises convenience stores, direct selling, discounters, forecourts, health and beauty stores, bars and HoReCa, small grocery stores, supermarkets, and others.

Competitive Landscape

Prominent players in the bottled water market include AJE Group, Bebidas Preparadas S.A., Fabrica De Bebidas Gaseosas Salvavidas S.A., PepsiCo Inc. and The Coca-Cola Company. The report provides a detailed assessment of prominent companies within the bottled water market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Guatemala bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Guatemala bottled water market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Bottled Water Market – Product Type Analysis
Guatemala Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
AJE Group
Bebidas Preparadas, S.A.
Fabrica De Bebidas Gaseosas Salvavidas S.A.
PepsiCo, Inc.
The Coca-Cola Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Guatemala Bottled Water Market 2020-2030
Chart Guatemala Bottled Water Market, Net Growth, 2020-2030
Chart Guatemala Bottled Water Market, Growth Rates, 2020-2030
Table Guatemala Bottled Water Market by Product Type, 2020-2030
Chart Guatemala Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Bottled Water Market by Product Type, 2020-2030
Table Guatemala Bottled Water Market by Distribution Channel, 2020-2030
Chart Guatemala Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Bottled Water Market by Distribution Channel, 2020-2030
Table Guatemala Bottled Water Market Share (%), by Companies, 2020-2024
Chart Guatemala Bottled Water Market, by Companies, 2024
Table Guatemala Bottled Water Market Share (%), by Brands, 2020-2024
Chart Guatemala Bottled Water Market, by Brands, 2024
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Bottled Water Market: Spend as a Proportion of GDP (%)
Table Guatemala Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

AJE Group
Bebidas Preparadas, S.A.
Fabrica De Bebidas Gaseosas Salvavidas S.A.
PepsiCo, Inc.
The Coca-Cola Company