Bulgaria Bottled Water Market 2025

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The Bulgaria bottled water market is poised for moderate growth, projected to increase from USD 621.7 million in 2024 to USD 1,031.2 million by 2030, achieving a CAGR of 8.8% during the forecast period. Bulgaria’s bottled water market is shaped by two prevailing forces: inadequate public trust in municipal water and a rising preference for mineral-rich, natural water driven by wellness and tradition.

Public confidence in tap water remains low, particularly outside major cities. Despite regulatory oversight and generally safe urban supply, legacy issues related to pipe quality, color, and mineral content persist. In many areas, water hardness or chlorination results in unfavorable taste, pushing households toward bottled alternatives. This trend is particularly evident in schools, healthcare facilities, and households with young children, where bottled water is considered a safer choice. During summer months, when water demand and potential contamination risks rise, consumption volumes increase significantly.

Simultaneously, Bulgaria’s rich endowment of natural springs and historical association with mineral waters play a significant role in shaping consumer preferences. Mineral water has been part of the country’s cultural and health practices for decades, often linked with therapeutic benefits and traditional spa usage. Modern bottled water brands have capitalized on this heritage by emphasizing mineral content, natural origin, and scientific analysis on labels. Consumers often express loyalty to specific springs or regional brands, and products with higher mineral concentration are favored by older demographics. Retail penetration of bottled water is extensive across all store formats, from hypermarkets to independent shops, while premium variants are increasingly marketed through pharmacies and wellness stores.

Delivering a data-driven perspective on the Bulgaria bottled water market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.

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Market Segmentation

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The segmentation of the Bulgaria bottled water market is outlined below:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, others

The Bulgaria bottled water market is categorized by product type, packaging type and distribution channel. The categorization of the market by product type includes flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation includes flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, and others.

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Competitive Landscape

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The report profiles major companies, including Acqua Minerale San Benedetto S.p.A., Baldaran Spring AD, BC Gorna Bania Ltd., BOTTLING COMPANY HISAR, Devin JSC, ECO BOTTLES Ltd., Etap-Adress AD (KOM), G & V EOOD., Grupa Maspex Wadowice, Mihalkovo Company, Nestle S.A., Nova Trade OOD, Oshee Polska Sp. z o.o., PepsiCo Inc., Pirin Spring AD, Rilana EAD, The Coca-Cola Company, Trakia Ltd. and Vitamin Well AB.

This report presents an extensive analysis of major entities in the bottled water market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Why Buy This Report?

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Obtain precise statistical data and forecasts for the Bulgaria bottled water market.
Gain in-depth analysis and forecasts for the key segments of the Bulgaria bottled water market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria bottled water market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria bottled water market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

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Table of Contents

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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Bulgaria Bottled Water Market – Product Type Analysis
Bulgaria Bottled Water Market – Packaging Type Analysis
Bulgaria Bottled Water Market – Distribution Channel Analysis
Company Shares Analysis
Acqua Minerale San Benedetto S.p.A.
Baldaran Spring AD
BC Gorna Bania Ltd.
BOTTLING COMPANY HISAR
Devin JSC
ECO BOTTLES Ltd.
Etap-Adress AD (KOM)
G & V EOOD.
Grupa Maspex Wadowice
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Bulgaria Bottled Water Market 2020-2030
Chart Bulgaria Bottled Water Market, Net Growth, 2020-2030
Chart Bulgaria Bottled Water Market, Growth Rates, 2020-2030
Table Bulgaria Bottled Water Market by Product Type, 2020-2030
Chart Bulgaria Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Bottled Water Market by Product Type, 2020-2030
Table Bulgaria Bottled Water Market by Packaging Type, 2020-2030
Chart Bulgaria Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Bottled Water Market by Packaging Type, 2020-2030
Table Bulgaria Bottled Water Market by Distribution Channel, 2020-2030
Chart Bulgaria Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Bottled Water Market by Distribution Channel, 2020-2030
Table Bulgaria Bottled Water Market Share (%), by Companies, 2020-2024
Chart Bulgaria Bottled Water Market, by Companies, 2024
Table Bulgaria Bottled Water Market Share (%), by Brands, 2020-2024
Chart Bulgaria Bottled Water Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Bottled Water Market: Spend as a Proportion of GDP (%)
Table Bulgaria Bottled Water Market: Consumption per Capita (Population)

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Companies Mentioned

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Acqua Minerale San Benedetto S.p.A.
Baldaran Spring AD
BC Gorna Bania Ltd.
BOTTLING COMPANY HISAR
Devin JSC
ECO BOTTLES Ltd.
Etap-Adress AD (KOM)
G & V EOOD.
Grupa Maspex Wadowice
Mihalkovo Company
Nestle S.A.
Nova Trade OOD
Oshee Polska Sp. z o.o.
PepsiCo, Inc.
Pirin Spring AD
Rilana EAD
The Coca-Cola Company
Trakia Ltd.
Vitamin Well AB

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