Kenya Black Tea Market 2025

Insights reveal that the Kenya black tea market is set for a healthy expansion, with an anticipated growth of USD 161.2 million, corresponding to a CAGR of nearly 8.6% from 2025 to 2030. Kenya is one of the world’s largest producers of black tea, and its domestic market is benefiting from increasing local consumption as well as export growth. The country’s rapidly expanding middle class is driving demand for higher-quality black tea, both locally grown and imported. As health awareness rises, Kenyan consumers are increasingly turning to black tea for its known benefits, such as improving metabolism and boosting immunity. Additionally, local tea companies are innovating with new blends and flavors to cater to changing tastes and preferences.

The report delivers a comprehensive dataset on the Kenya black tea market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type and distribution channel.

Market Segmentation

The Kenya black tea market is categorized into the following segments:
Product type: loose leaf black tea, black tea bags
Distribution channel: forecourt stores, supermarkets and hypermarkets, grocery stores, bars & HoReCa, e-commerce, others

The black tea market in the Kenya is segmented by product type and distribution channel. The market is classified by product type into loose leaf black tea, and black tea bags. Distribution channel segments encompass forecourt stores, supermarkets and hypermarkets, grocery stores, bars & HoReCa, e-commerce, and others.

Competitive Landscape

Leading companies in the black tea market comprise Sasini Tea & Coffee Ltd., Melvin Marsh International Ltd., Kenya Tea Development Agency Ltd, Karirana Estates Limited and Gold Crown Beverages (K) Ltd. This comprehensive report analyzes the performance of leading companies in the black tea sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya black tea market.
Gain in-depth analysis and forecasts for the key segments of the Kenya black tea market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya black tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Black Tea Market – Product Type Analysis
Kenya Black Tea Market – Distribution Channel Analysis
Company Shares Analysis
Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Black Tea Market 2020-2030
Chart Kenya Black Tea Market, Net Growth, 2020-2030
Chart Kenya Black Tea Market, Growth Rates, 2020-2030
Table Kenya Black Tea Market by Product Type, 2020-2030
Chart Kenya Black Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Black Tea Market by Product Type, 2020-2030
Table Kenya Black Tea Market by Distribution Channel, 2020-2030
Chart Kenya Black Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Black Tea Market by Distribution Channel, 2020-2030
Table Kenya Black Tea Market Share (%), by Companies, 2020-2024
Chart Kenya Black Tea Market, by Companies, 2024
Table Kenya Black Tea Market Share (%), by Brands, 2020-2024
Chart Kenya Black Tea Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Black Tea Market: Spend as a Proportion of GDP (%)
Table Kenya Black Tea Market: Consumption per Capita (Population)

Companies Mentioned

Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.