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The latest analysis predicts beer market in Morocco will grow from USD 992 million in 2023 to USD 1,326 million by 2029, achieving a CAGR of 5 percent, according to the latest edition of the Beer Market in Morocco Report. The emergence of craft breweries has vastly expanded the diversity of flavors within the industry. Whereas mass-produced beers previously dominated the market, consumers can now enjoy products of diverse styles including ales, lagers and specialty offerings possessing complex aromas and tastes. Marketing innovation has also driven changed perceptions by promoting beer as an experiential rather than purely intoxicating beverage. Breweries are developing unique flavors, utilizing artistic packaging designs and hosting social spaces to showcase their products. Beer is increasingly marketed as an accompaniment for food rather than distilled spirits.
The report delivers an in-depth analysis of the Morocco beer industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the beer market.
The following outlines the segmentation of the beer market in Morocco:
Product type: lager, non-alcoholic beer
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, others
The Morocco beer market is segmented on the basis of product type, packaging, and distribution channel. By product type, the beer market in Morocco has been segmented into lager, and non-alcoholic beer. Based upon packaging, the beer market in Morocco is categorized into glass bottles, aluminum cans, and others. On the basis of distribution channel, the beer market in Morocco has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, e-commerce, and others.
Some of the leading companies operating in the market are Swinkels Family Breweries N.V., San Miguel Corporation, Heineken N.V., Castel Group, Carlsberg A/S, AB InBev.
This report delivers an in-depth breakdown of key players within the Morocco beer market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Obtain precise statistical data and forecasts for the Morocco beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMorocco beer market – product type analysis
Morocco beer market – packaging analysis
Morocco beer market – distribution channel analysis
Key players and market share
– Swinkels Family Breweries N.V.
– San Miguel Corporation
– Heineken N.V.
– Castel Group
– Carlsberg A/S
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Morocco beer market 2019-2029
Chart Morocco beer market, net growth, 2019-2029
Chart Morocco beer market, growth rates, 2019-2029
Table Morocco beer market by product type, 2019-2029
Chart Morocco beer market by product type, CAGR historic and forecast, 2019-2029
Chart Morocco beer market by product type, 2019-2029
Table Morocco beer market by packaging, 2019-2029
Chart Morocco beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Morocco beer market by packaging, 2019-2029
Table Morocco beer market by distribution channel, 2019-2029
Chart Morocco beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Morocco beer market by distribution channel, 2019-2029
Table Morocco beer market share (%), by companies, 2019-2023
Chart Morocco beer market, by companies, 2023
Table Morocco beer market share (%), by brands, 2019-2023
Chart Morocco beer market, by brands, 2023
Table Morocco – population (millions) and forecast
Table Morocco – consumer price index (CPI) and forecast
Table Morocco – gross domestic product and forecast
Table Morocco beer market: spend as a proportion of GDP (%)
Table Morocco beer market: consumption per capita (population)
Product Type | Industry Statistics |
---|---|
Region | Middle East and Africa |
Published Date | 2024 |
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