Italy Beer Market 2025

The Italy beer market is poised for gradual growth, with an expected incremental increase of USD 2.4 billion, reflecting a CAGR of nearly 3.2% from 2025 to 2030. In Italy, beer consumption is steadily increasing, especially among younger generations who are becoming more experimental in their beverage choices. The growth of craft beer, coupled with Italy’s expanding microbrewery scene, is creating new opportunities in the beer market. Additionally, beer consumption is on the rise during social occasions, especially in urban areas, where beer bars and restaurants are increasingly popular.

The report aims to deliver comprehensive data on the Italy beer market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, category, packaging and distribution channel.

Market Segmentation

The Italy beer market is classified into the following segments:
Product type: ale, weissbier, lager, no-/low-alcohol beer, stout
Category: craft, non-craft
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The Italy beer market is segmented by product type, category, packaging and distribution channel. By product type, it includes ale, weissbier, lager, no-/low-alcohol beer, and stout. Category segments are divided into craft, and non-craft. Packaging segments comprise glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Leading companies in the beer market comprise WARSTEINER Brauerei Haus Cramer KG, Swinkels Family Breweries N.V., Royal Unibrew A/S, Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH, Paulaner Brauerei GmbH & Co. KG, Ottakringer Getraenke AG, Molson Coors Beverage Company, Mahou-San Miguel Group, Heineken N.V., Drive Beer SRL, Dr. August Oetker, Carlsberg A/S, C&C Group PLC, Bitburger Braugruppe GmbH, BIRRA FORST SPA, Birra Castello S.p.A., Asahi Group Holdings Ltd. and AB InBev.

This analysis offers a comprehensive overview of the main players in the beer market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy beer market.
Gain in-depth analysis and forecasts for the key segments of the Italy beer market: product type, category, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Beer Market – Product Type Analysis
Italy Beer Market – Category Analysis
Italy Beer Market – Packaging Analysis
Italy Beer Market – Distribution Channel Analysis
Company Shares Analysis
WARSTEINER Brauerei Haus Cramer KG
Swinkels Family Breweries N.V.
Royal Unibrew A/S
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Paulaner Brauerei GmbH & Co. KG
Ottakringer Getraenke AG
Molson Coors Beverage Company
Mahou-San Miguel Group
Heineken N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Beer Market 2020-2030
Chart Italy Beer Market, Net Growth, 2020-2030
Chart Italy Beer Market, Growth Rates, 2020-2030
Table Italy Beer Market by Product Type, 2020-2030
Chart Italy Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Beer Market by Product Type, 2020-2030
Table Italy Beer Market by Category, 2020-2030
Chart Italy Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Italy Beer Market by Category, 2020-2030
Table Italy Beer Market by Packaging, 2020-2030
Chart Italy Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Italy Beer Market by Packaging, 2020-2030
Table Italy Beer Market by Distribution Channel, 2020-2030
Chart Italy Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Beer Market by Distribution Channel, 2020-2030
Table Italy Beer Market Share (%), by Companies, 2020-2024
Chart Italy Beer Market, by Companies, 2024
Table Italy Beer Market Share (%), by Brands, 2020-2024
Chart Italy Beer Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Beer Market: Spend as a Proportion of GDP (%)
Table Italy Beer Market: Consumption per Capita (Population)

Companies Mentioned

WARSTEINER Brauerei Haus Cramer KG
Swinkels Family Breweries N.V.
Royal Unibrew A/S
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Paulaner Brauerei GmbH & Co. KG
Ottakringer Getraenke AG
Molson Coors Beverage Company
Mahou-San Miguel Group
Heineken N.V.
Drive Beer SRL
Dr. August Oetker
Carlsberg A/S
C&C Group PLC
Bitburger Braugruppe GmbH
BIRRA FORST SPA
Birra Castello S.p.A.
Asahi Group Holdings, Ltd.
AB InBev