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Thailand Beauty and Personal Care Products Market 2025
$675.00
The Thailand beauty and personal care products market is poised for steady growth, with an expected increase of USD 3.7 billion, reflecting a CAGR of approximately 7.3% from 2025 to 2030. Thailand’s beauty and personal care market is experiencing rapid growth, spurred by a rising middle class and increased consumer spending. The popularity of K-beauty products is strong, with Thai consumers adopting multi-step skincare routines. Additionally, the demand for personal care products that cater to the hot and humid climate, such as sunscreens and moisturizers, is increasing. Social media and beauty influencers also play a crucial role in shaping beauty trends in the country.
The report offers a comprehensive analysis of the Thailand beauty and personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group, key pack material and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the Thailand beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The beauty and personal care products market in the Thailand is segmented by product type, price range, consumer group, key pack material and distribution channel. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Unilever PLC, L’Oreal S.A., Colgate-Palmolive Company, Beiersdorf AG, The Procter & Gamble Company (P&G), Neo Corporate Co. Ltd., Lion Corporation, The Estee Lauder Companies Inc., Kenvue Inc., Amway Corporation, Shiseido Company Limited, SSUP GROUP, Better Way (Thailand) Co. Ltd., Giffarine Skyline Laboratory & Health Care Co. Ltd., Kao Corporation, Siam Health Group Co. Ltd., Osotspa Public Company Limited (OSP), Chanel S.A., Haleon plc, Henkel AG & Co. KGaA, Twin Lotus Co. Ltd., Amorepacific Corporation, Karmarts Public Company Limited, Reckitt Benckiser Group plc (RB), LVMH Moet Hennessy Louis Vuitton SA (LVMH) and Sanofi S.A.
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Thailand beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Beauty and Personal Care Products Market – Product Type Analysis
Thailand Beauty and Personal Care Products Market – Price Range Analysis
Thailand Beauty and Personal Care Products Market – Consumer Group Analysis
Thailand Beauty and Personal Care Products Market – Key Pack Material Analysis
Thailand Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
L’Oreal S.A.
Colgate-Palmolive Company
Beiersdorf AG
The Procter & Gamble Company (P&G)
Neo Corporate Co., Ltd.
Lion Corporation
The Estee Lauder Companies Inc.
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Beauty and Personal Care Products Market 2020-2030
Chart Thailand Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Thailand Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Thailand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Thailand Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Thailand Beauty and Personal Care Products Market, by Companies, 2024
Table Thailand Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Thailand Beauty and Personal Care Products Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Thailand Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
L’Oreal S.A.
Colgate-Palmolive Company
Beiersdorf AG
The Procter & Gamble Company (P&G)
Neo Corporate Co., Ltd.
Lion Corporation
The Estee Lauder Companies Inc.
Kenvue Inc.
Amway Corporation
Shiseido Company, Limited
SSUP GROUP
Better Way (Thailand) Co., Ltd.
Giffarine Skyline Laboratory & Health Care Co., Ltd.
Kao Corporation
Siam Health Group Co., Ltd.
Osotspa Public Company Limited (OSP)
Chanel S.A.
Haleon plc
Henkel AG & Co. KGaA
Twin Lotus Co., Ltd.
Amorepacific Corporation
Karmarts Public Company Limited
Reckitt Benckiser Group plc (RB)
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Sanofi S.A.
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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