Oman Beauty and Personal Care Products Market 2025

The Oman beauty and personal care products market is on track for incremental growth of USD 160.2 million, corresponding to a CAGR of nearly 4.7% throughout the forecast period of 2025 to 2030. Oman’s beauty and personal care market is expanding, spurred by a rising demand for skincare products, particularly those targeting anti-aging and sun protection. Omani consumers are becoming more knowledgeable about skincare ingredients, leading to increased interest in natural, organic, and sustainable beauty products. As the country’s affluent population seeks high-quality and luxury beauty solutions, there is also a growing appetite for international brands, particularly those with proven effectiveness and a commitment to sustainability.

This report delivers a deep dive into the Oman beauty and personal care products market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, price range, consumer group and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Oman beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Oman market for beauty and personal care products is divided based on product type, price range, consumer group and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments cover baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The Oman beauty and personal care products market exhibits significant competition. Leading companies within the market include Unilever PLC, The Procter & Gamble Company (P&G), Arabian Oud Company, L’Oreal S.A., Abdul Samad Al Qurashi Company, Beiersdorf AG, Coty Inc., Oman Perfumes LLC, Kenvue Inc., Reckitt Benckiser Group plc (RB), Oud Elite Group, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Chanel S.A., Colgate-Palmolive Company, The Estee Lauder Companies Inc., PUIG SL, Henkel AG & Co. KGaA, Haleon plc, Dabur India Limited, The Himalaya Drug Company, Wipro Limited, Kiko S.P.A., cosnova GmbH, The National Detergent Company S.A.O.G. and Inter Parfums Inc.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Oman beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Oman beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Oman beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Oman beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Oman Beauty and Personal Care Products Market – Product Type Analysis
Oman Beauty and Personal Care Products Market – Price Range Analysis
Oman Beauty and Personal Care Products Market – Consumer Group Analysis
Oman Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Arabian Oud Company
L’Oreal S.A.
Abdul Samad Al Qurashi Company
Beiersdorf AG
Coty Inc.
Oman Perfumes LLC
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Oman Beauty and Personal Care Products Market 2020-2030
Chart Oman Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Oman Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Oman Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Companies, 2024
Table Oman Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Brands, 2024
Table Oman – Population (Millions) and Forecast
Table Oman – Consumer Price Index (CPI) and Forecast
Table Oman – Gross Domestic Product and Forecast
Table Oman Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Oman Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Arabian Oud Company
L’Oreal S.A.
Abdul Samad Al Qurashi Company
Beiersdorf AG
Coty Inc.
Oman Perfumes LLC
Kenvue Inc.
Reckitt Benckiser Group plc (RB)
Oud Elite Group
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Chanel S.A.
Colgate-Palmolive Company
The Estee Lauder Companies Inc.
PUIG SL
Henkel AG & Co. KGaA
Haleon plc
Dabur India Limited
The Himalaya Drug Company
Wipro Limited
Kiko S.P.A.
cosnova GmbH
The National Detergent Company S.A.O.G.
Inter Parfums, Inc.