Malaysia Beauty and Personal Care Products Market 2025

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The Malaysia beauty and personal care products market is poised for steady growth, with an expected increase of USD 2.6 billion, reflecting a CAGR of approximately 9.6% from 2025 to 2030. Malaysia’s beauty and personal care market is fueled by increasing disposable income, urbanization, and the rise of e-commerce. Skincare products, particularly those focused on skin whitening, anti-aging, and acne control, are in high demand. The growing trend towards natural and organic beauty products is also influencing consumer purchasing decisions, while the influence of K-beauty trends continues to shape the market.

The report provides a comprehensive analysis of the Malaysia beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The following outlines the segmentation of the Malaysia beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Malaysia beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The beauty and personal care products market is characterized by dominance from key players such as L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Colgate-Palmolive Company, Wipro Limited, The Estee Lauder Companies Inc., Kenvue Inc., Beiersdorf AG, Mary Kay Inc., Nu Skin Enterprises Inc., Reckitt Benckiser Group plc (RB), Amway Corporation, Shiseido Company Limited, Lion Corporation, Mandom Corporation, Pure Laboratories Inc., Natura & Co, Atomy Co. Ltd., Kao Corporation, Coty Inc., Alliance Cosmetics Sdn Bhd, Amorepacific Corporation, Lam Soon Group, Tohtonku Sdn. Bhd. and Haleon plc.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Malaysia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Beauty and Personal Care Products Market – Product Type Analysis
Malaysia Beauty and Personal Care Products Market – Price Range Analysis
Malaysia Beauty and Personal Care Products Market – Consumer Group Analysis
Malaysia Beauty and Personal Care Products Market – Key Pack Material Analysis
Malaysia Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Colgate-Palmolive Company
Wipro Limited
The Estee Lauder Companies Inc.
Kenvue Inc.
Beiersdorf AG
Mary Kay Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Beauty and Personal Care Products Market 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Malaysia Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, by Companies, 2024
Table Malaysia Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Malaysia Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Colgate-Palmolive Company
Wipro Limited
The Estee Lauder Companies Inc.
Kenvue Inc.
Beiersdorf AG
Mary Kay Inc.
Nu Skin Enterprises, Inc.
Reckitt Benckiser Group plc (RB)
Amway Corporation
Shiseido Company, Limited
Lion Corporation
Mandom Corporation
Pure Laboratories Inc.
Natura & Co
Atomy Co., Ltd.
Kao Corporation
Coty Inc.
Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Lam Soon Group
Tohtonku Sdn. Bhd.
Haleon plc

Product Type

Market Research
Region

Asia Pacific
Published Date

2025
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