Kazakhstan Beauty and Personal Care Products Market 2025

The Kazakhstan beauty and personal care products market is on track for substantial growth, expected to escalate from USD 1,089.9 million in 2024 to USD 1,962.6 million by 2030, corresponding to an impressive CAGR of 10.3% during the forecast period. Kazakhstan’s beauty and personal care market is growing due to rising urbanization, increasing disposable incomes, and a greater affinity for international beauty brands. Consumers are gravitating toward skincare products that target hydration, anti-aging, and skin brightening. Social media is also influencing beauty preferences, with an increasing interest in premium and luxury cosmetics.

The report provides a comprehensive analysis of the Kazakhstan beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group and distribution channel.

Market Segmentation

The following outlines the segmentation of the Kazakhstan beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The beauty and personal care products market in Kazakhstan is segmented across product type, price range, consumer group and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Mary Kay Inc., Beiersdorf AG, Colgate-Palmolive Company, Amway Corporation, Henkel AG & Co. KGaA, Natura & Co, Kenvue Inc., Coty Inc., Oriflame Cosmetics S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Faberlic OAO, Societe BIC S.A., OOO SPLAT-KOSMETIKA, Haleon plc, Edgewell Personal Care Brands LLC, Vivienne Cosmetiques SAS, cosnova GmbH and Nevskaya Kosmetika OAO.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kazakhstan beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kazakhstan beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kazakhstan beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kazakhstan beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kazakhstan Beauty and Personal Care Products Market – Product Type Analysis
Kazakhstan Beauty and Personal Care Products Market – Price Range Analysis
Kazakhstan Beauty and Personal Care Products Market – Consumer Group Analysis
Kazakhstan Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Mary Kay Inc.
Beiersdorf AG
Colgate-Palmolive Company
Amway Corporation
Henkel AG & Co. KGaA
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kazakhstan Beauty and Personal Care Products Market 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Kazakhstan Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kazakhstan Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kazakhstan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kazakhstan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kazakhstan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kazakhstan Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Kazakhstan Beauty and Personal Care Products Market, by Companies, 2024
Table Kazakhstan Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Kazakhstan Beauty and Personal Care Products Market, by Brands, 2024
Table Kazakhstan – Population (Millions) and Forecast
Table Kazakhstan – Consumer Price Index (CPI) and Forecast
Table Kazakhstan – Gross Domestic Product and Forecast
Table Kazakhstan Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Kazakhstan Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Mary Kay Inc.
Beiersdorf AG
Colgate-Palmolive Company
Amway Corporation
Henkel AG & Co. KGaA
Natura & Co
Kenvue Inc.
Coty Inc.
Oriflame Cosmetics S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Faberlic OAO
Societe BIC S.A.
OOO SPLAT-KOSMETIKA
Haleon plc
Edgewell Personal Care Brands LLC
Vivienne Cosmetiques SAS
cosnova GmbH
Nevskaya Kosmetika OAO