Japan Beauty and Personal Care Products Market 2025

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Projected growth in the Japan beauty and personal care products market includes an incremental increase of USD 5.7 billion, with a CAGR of nearly 3.3% through 2030. Japanโ€™s beauty and personal care market is mature but continues to grow, with an increasing demand for anti-aging products, skincare, and wellness-focused solutions. Japanese consumers prioritize high-quality, innovative beauty products, with a particular interest in skin hydration and brightening. The rise of clean beauty, natural ingredients, and eco-friendly packaging aligns with the market’s growing focus on sustainability. E-commerce is also playing a significant role in consumer purchasing behaviors.

The report delivers a comprehensive dataset on the Japan beauty and personal care products market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, price range, consumer group, key pack material and distribution channel.


Market Segmentation


The Japan beauty and personal care products market is categorized into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, others

The segmentation of the Japan beauty and personal care products market product type, price range, consumer group, key pack material and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments encompass baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, and others.


Competitive Landscape


Top players featured in the Japan beauty and personal care products market study include Kao Corporation, Shiseido Company Limited, KOSE Corporation, The Procter & Gamble Company (P&G), Pola Orbis Holdings Inc., Lion Corporation, Unilever PLC, L’Oreal S.A., Rohto Pharmaceutical Co. Ltd., DHC Corporation, FANCL Corporation, FineToday Holdings Co. Ltd., Beiersdorf AG, The Estee Lauder Companies Inc., Sunstar Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Earth Corporation, Mandom Corporation, Kracie Holdings Ltd., Chanel S.A., Hoyu Co. Ltd., Haleon plc, Shinnihonseiyaku Co. Ltd., Kenvue Inc., Noevir Holdings Co. Ltd., Nippon Menard Cosmetic Co. Ltd., Saishunkan Seiyakusho Co. Ltd., Edgewell Personal Care Brands LLC, Amway Corporation and Cow Brand Soap Kyoshinsha Co. Ltd.

This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.


Why Buy This Report?


Obtain precise statistical data and forecasts for the Japan beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Japan beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Beauty and Personal Care Products Market – Product Type Analysis
Japan Beauty and Personal Care Products Market – Price Range Analysis
Japan Beauty and Personal Care Products Market – Consumer Group Analysis
Japan Beauty and Personal Care Products Market – Key Pack Material Analysis
Japan Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Kao Corporation
Shiseido Company, Limited
KOSE Corporation
The Procter & Gamble Company (P&G)
Pola Orbis Holdings Inc.
Lion Corporation
Unilever PLC
L’Oreal S.A.
Rohto Pharmaceutical Co., Ltd.

Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Beauty and Personal Care Products Market 2020-2030
Chart Japan Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Japan Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Japan Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Japan Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Japan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Japan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Japan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Japan Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Japan Beauty and Personal Care Products Market, by Companies, 2024
Table Japan Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Japan Beauty and Personal Care Products Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Japan Beauty and Personal Care Products Market: Consumption per Capita (Population)


Companies Mentioned


Kao Corporation
Shiseido Company, Limited
KOSE Corporation
The Procter & Gamble Company (P&G)
Pola Orbis Holdings Inc.
Lion Corporation
Unilever PLC
L’Oreal S.A.
Rohto Pharmaceutical Co., Ltd.
DHC Corporation
FANCL Corporation
FineToday Holdings Co., Ltd.
Beiersdorf AG
The Estee Lauder Companies Inc.
Sunstar Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Earth Corporation
Mandom Corporation
Kracie Holdings Ltd.
Chanel S.A.
Hoyu Co., Ltd.
Haleon plc
Shinnihonseiyaku Co., Ltd.
Kenvue Inc.
Noevir Holdings Co., Ltd.
Nippon Menard Cosmetic Co., Ltd.
Saishunkan Seiyakusho Co., Ltd.
Edgewell Personal Care Brands LLC
Amway Corporation
Cow Brand Soap Kyoshinsha Co., Ltd.


Product Type

Market Research

Region

Asia Pacific

Published Date

2025

What’s Inside?


โ†’ Market Estimates, Forecasts & Historical Data
โ†’ Critical Performance Data and Rankings
โ†’ Emerging Trends, Market Changes
โ†’ PDF Report and Excel Datasheet


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