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Guatemala Beauty and Personal Care Products Market 2025
$675.00
Forecasted to grow at a moderate pace, the Guatemala beauty and personal care products market size is expected to reach USD 1,821.3 million by 2030, up from USD 1,328.4 million in 2024, resulting in a CAGR of 5.4%. Guatemala’s beauty and personal care market is experiencing steady growth, with increasing consumer awareness of skincare products, especially those focused on hydration and anti-aging. Consumers are becoming more conscious of the ingredients in their beauty products, leading to a growing demand for natural and organic options. The influence of global beauty trends and the rise of e-commerce platforms are also shaping the market, making international beauty brands more accessible to Guatemalan consumers.
Delivering a data-driven perspective on the Guatemala beauty and personal care products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range, consumer group and distribution channel.
Market Segmentation
The segmentation of the Guatemala beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In Guatemala, the beauty and personal care products market is segmented by product type, price range, consumer group and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
The Guatemala beauty and personal care products market remains highly competitive, with major players including Colgate-Palmolive Company, The Procter & Gamble Company (P&G), Corporacion Belcorp, Unilever PLC, Cosmetica global S.A., L’Oreal S.A., Natura & Co, Industria La Popular S.A., Scentia Perfumeria S.A., PUIG SL, Beiersdorf AG, Kenvue Inc., Coty Inc., Henkel AG & Co. KGaA, Corporacion Yanbal International and Societe BIC S.A.
This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Guatemala beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Guatemala beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Beauty and Personal Care Products Market – Product Type Analysis
Guatemala Beauty and Personal Care Products Market – Price Range Analysis
Guatemala Beauty and Personal Care Products Market – Consumer Group Analysis
Guatemala Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Corporacion Belcorp
Unilever PLC
Cosmetica Global S.A.
L’Oreal S.A.
Natura & Co
Industria La Popular S.A.
Scentia Perfumeria, S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Guatemala Beauty and Personal Care Products Market 2020-2030
Chart Guatemala Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Guatemala Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Guatemala Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Guatemala Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Guatemala Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Guatemala Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Guatemala Beauty and Personal Care Products Market, by Companies, 2024
Table Guatemala Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Guatemala Beauty and Personal Care Products Market, by Brands, 2024
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Guatemala Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Corporacion Belcorp
Unilever PLC
Cosmetica Global S.A.
L’Oreal S.A.
Natura & Co
Industria La Popular S.A.
Scentia Perfumeria, S.A.
PUIG SL
Beiersdorf AG
Kenvue Inc.
Coty Inc.
Henkel AG & Co. KGaA
Corporacion Yanbal International
Societe BIC S.A.
| Product Type | Market Research |
|---|---|
| Region | Latin America |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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