Ghana Beauty and Personal Care Products Market 2024

$450.00

Description

A surge in demand is expected to drive the Ghana beauty and personal care products market upward, with an estimated growth of USD 258.8 million and a compound annual growth rate (CAGR) approaching 10% through 2029. In Ghana, the beauty and personal care market is benefiting from a growing middle class and increasing consumer spending on personal grooming. Skincare products, particularly those that address sun protection and hydration, are experiencing rising demand. There is also an increasing shift toward natural beauty products, driven by both health-conscious consumers and the growing popularity of organic and ethical beauty solutions.

This report presents a detailed overview of the Ghana beauty and personal care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, consumer group and distribution channel. This detailed analysis supports the identification of growth opportunities within the beauty and personal care products industry.

Market Segmentation

The Ghana beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products
Price range: mass, premium
Consumer group: baby/child, adult
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, others

The beauty and personal care products market in the Ghana is segmented by product type, price range, consumer group and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, and skin care products. Price range segments are divided into mass, and premium. Consumer group segments consist of baby/child, and adult. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Unilever PLC, L’Oreal S.A., Beiersdorf AG, PZ Cussons Plc, The Estee Lauder Companies Inc., Le Groupe SIVOP, Nouvelle Parfumerie Gandour, Siparco CI, Colgate-Palmolive Company, Ghandour Cosmetics Ltd., Black Secret Makeup (Berlin Cosmetics Ltd), PUIG SL, The Procter & Gamble Company (P&G), Societe BIC S.A., Glam’s Cosmetics SRL, Beauty 21 Cosmetics Inc., Maxim brand products GmbH & Co. KG, Berrak Manufacturing Company Ltd. (Deva) and Coty Inc.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Ghana beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Ghana Beauty and Personal Care Products Market – Product Type Analysis
Ghana Beauty and Personal Care Products Market – Price Range Analysis
Ghana Beauty and Personal Care Products Market – Consumer Group Analysis
Ghana Beauty and Personal Care Products Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– L’Oreal S.A.
– Beiersdorf AG
– PZ Cussons Plc
– The Estee Lauder Companies Inc.
– Le Groupe SIVOP
– Nouvelle Parfumerie Gandour
– Siparco CI
– Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Ghana Beauty and Personal Care Products Market 2019-2029
Chart Ghana Beauty and Personal Care Products Market, Net Growth, 2019-2029
Chart Ghana Beauty and Personal Care Products Market, Growth Rates, 2019-2029
Table Ghana Beauty and Personal Care Products Market by Product Type, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Product Type, 2019-2029
Table Ghana Beauty and Personal Care Products Market by Price Range, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Price Range, 2019-2029
Table Ghana Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Table Ghana Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Ghana Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Table Ghana Beauty and Personal Care Products Market Share (%), by Companies, 2019-2023
Chart Ghana Beauty and Personal Care Products Market, by Companies, 2023
Table Ghana Beauty and Personal Care Products Market Share (%), by Brands, 2019-2023
Chart Ghana Beauty and Personal Care Products Market, by Brands, 2023
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Ghana Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
L’Oreal S.A.
Beiersdorf AG
PZ Cussons Plc
The Estee Lauder Companies Inc.
Le Groupe SIVOP
Nouvelle Parfumerie Gandour
Siparco CI
Colgate-Palmolive Company
Ghandour Cosmetics Ltd.
Black Secret Makeup (Berlin Cosmetics Ltd)
PUIG SL
The Procter & Gamble Company (P&G)
Societe BIC S.A.
Glam’s Cosmetics SRL
Beauty 21 Cosmetics, Inc.
Maxim brand products GmbH & Co. KG
Berrak Manufacturing Company Ltd. (Deva)
Coty Inc.

Additional information

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024

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