Vietnam Bath Products Market 2025

Projections for the Vietnam bath products market suggest a promising growth trajectory, with an anticipated rise of USD 199.0 million and a CAGR nearing 8.5% over the next five years. Vietnam’s bath products market is driven by a large and youthful population, rising disposable incomes, and increasing urbanization. The influence of global beauty trends and growing consumer awareness of personal hygiene are fueling demand for both basic and premium products. The expansion of e-commerce and modern retail outlets is making these products more accessible to a broader consumer base.

Providing a holistic view of the Vietnam bath products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, gender, package type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Vietnam bath products market is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others

The Vietnam bath products market is segmented by product type, price range, gender, package type and distribution channel. By product type, the market features bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments are divided into mass, and premium. Gender segments consist of men, and women. The package type segmentation includes flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

Major participants in the bath products market comprise Wipro Limited, Vietnam National Chemical Group (Lix Detergent JSC), Viet My Group, Unilever PLC, The Procter & Gamble Company (P&G), Sanofi S.A., Natura & Co, Marico Limited, LG Household & Health Care Ltd., Khobates Industries Sdn. Bhd. (KBI), Kenvue Inc., Kao Corporation, Hoa Linh Pharma Co. Ltd., High Ridge Brands Co., Henkel AG & Co. KGaA, Green Cross Vietnam Co. Ltd., Gia Dinh Cosmetic Co. Ltd. (Familiar Co. Ltd.), FineToday Holdings Co. Ltd., Dr. Clean, Dai Viet Huong Company Limited and Amway Corporation.

The report provides a detailed assessment of prominent companies within the bath products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam bath products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam bath products market: product type, price range, gender, package type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Bath Products Market – Product Type Analysis
Vietnam Bath Products Market – Price Range Analysis
Vietnam Bath Products Market – Gender Analysis
Vietnam Bath Products Market – Package Type Analysis
Vietnam Bath Products Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Vietnam National Chemical Group (Lix Detergent JSC)
Viet My Group
Unilever PLC
The Procter & Gamble Company (P&G)
Sanofi S.A.
Natura & Co
Marico Limited
LG Household & Health Care, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Bath Products Market 2020-2030
Chart Vietnam Bath Products Market, Net Growth, 2020-2030
Chart Vietnam Bath Products Market, Growth Rates, 2020-2030
Table Vietnam Bath Products Market by Product Type, 2020-2030
Chart Vietnam Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bath Products Market by Product Type, 2020-2030
Table Vietnam Bath Products Market by Price Range, 2020-2030
Chart Vietnam Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bath Products Market by Price Range, 2020-2030
Table Vietnam Bath Products Market by Gender, 2020-2030
Chart Vietnam Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bath Products Market by Gender, 2020-2030
Table Vietnam Bath Products Market by Package Type, 2020-2030
Chart Vietnam Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bath Products Market by Package Type, 2020-2030
Table Vietnam Bath Products Market by Distribution Channel, 2020-2030
Chart Vietnam Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Bath Products Market by Distribution Channel, 2020-2030
Table Vietnam Bath Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Bath Products Market, by Companies, 2024
Table Vietnam Bath Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Bath Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Bath Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Vietnam National Chemical Group (Lix Detergent JSC)
Viet My Group
Unilever PLC
The Procter & Gamble Company (P&G)
Sanofi S.A.
Natura & Co
Marico Limited
LG Household & Health Care, Ltd.
Khobates Industries Sdn. Bhd. (KBI)
Kenvue Inc.
Kao Corporation
Hoa Linh Pharma Co., Ltd.
High Ridge Brands Co.
Henkel AG & Co. KGaA
Green Cross Vietnam Co., Ltd.
Gia Dinh Cosmetic Co., Ltd. (Familiar Co., Ltd.)
FineToday Holdings Co., Ltd.
Dr. Clean
Dai Viet Huong Company Limited
Amway Corporation