USA Bath Products Market 2025

The USA bath products market is poised for gradual growth, with an expected incremental increase of USD 3.5 billion, reflecting a CAGR of nearly 3.5% from 2025 to 2030. The USA’s bath products market is experiencing significant growth driven by rising consumer demand for natural, organic, and eco-friendly products. Increased disposable incomes and heightened awareness of wellness and hygiene are fueling demand for both basic and premium offerings. E-commerce growth and modern retail channels continue to play a critical role in expanding product accessibility.

The report aims to deliver comprehensive data on the USA bath products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, gender, package type and distribution channel.

Market Segmentation

The USA bath products market is classified into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others

The USA bath products market is segmented by product type, price range, gender, package type and distribution channel. By product type, the market includes bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments are divided into mass, and premium. Gender segments comprise men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The market features leading players such as Vi-Jon Laboratories Inc., Victoria’s Secret & Co., Unilever PLC, The Village Company, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Prestige Consumer Healthcare Inc., Parfums de Coeur Ltd., Mary Kay Inc., Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., Henkel AG & Co. KGaA, Gojo Industries Inc., Galderma S.A., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Beiersdorf AG, Bath & Body Works Inc. and All-One-God-Faith Inc. (Dr. Bronner’s).

This analysis offers a comprehensive overview of the main players in the bath products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA bath products market.
Gain in-depth analysis and forecasts for the key segments of the USA bath products market: product type, price range, gender, package type and distribution channel.
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Gain deep insights into the dynamics of the USA bath products market.
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Anticipate the future trajectory of the USA bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Bath Products Market – Product Type Analysis
USA Bath Products Market – Price Range Analysis
USA Bath Products Market – Gender Analysis
USA Bath Products Market – Package Type Analysis
USA Bath Products Market – Distribution Channel Analysis
Company Shares Analysis
Vi-Jon Laboratories, Inc.
Victoria’s Secret & Co.
Unilever PLC
The Village Company
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Prestige Consumer Healthcare, Inc.
Parfums de Coeur, Ltd.
Mary Kay Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Bath Products Market 2020-2030
Chart USA Bath Products Market, Net Growth, 2020-2030
Chart USA Bath Products Market, Growth Rates, 2020-2030
Table USA Bath Products Market by Product Type, 2020-2030
Chart USA Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Bath Products Market by Product Type, 2020-2030
Table USA Bath Products Market by Price Range, 2020-2030
Chart USA Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart USA Bath Products Market by Price Range, 2020-2030
Table USA Bath Products Market by Gender, 2020-2030
Chart USA Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart USA Bath Products Market by Gender, 2020-2030
Table USA Bath Products Market by Package Type, 2020-2030
Chart USA Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart USA Bath Products Market by Package Type, 2020-2030
Table USA Bath Products Market by Distribution Channel, 2020-2030
Chart USA Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Bath Products Market by Distribution Channel, 2020-2030
Table USA Bath Products Market Share (%), by Companies, 2020-2024
Chart USA Bath Products Market, by Companies, 2024
Table USA Bath Products Market Share (%), by Brands, 2020-2024
Chart USA Bath Products Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Bath Products Market: Spend as a Proportion of GDP (%)
Table USA Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Vi-Jon Laboratories, Inc.
Victoria’s Secret & Co.
Unilever PLC
The Village Company
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Prestige Consumer Healthcare, Inc.
Parfums de Coeur, Ltd.
Mary Kay Inc.
Lush Retail Ltd.
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Kenvue Inc.
Henkel AG & Co. KGaA
Gojo Industries, Inc.
Galderma S.A.
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Beiersdorf AG
Bath & Body Works, Inc.
All-One-God-Faith, Inc. (Dr. Bronner’s)