North America Bath Products Market 2025

Projected growth in the North America bath products market includes an incremental increase of USD 5.0 billion, with a CAGR of nearly 3.9% through 2030. North America’s bath products market is driven by a strong focus on health and wellness, with consumers seeking products that offer both functionality and sensory experiences. The increasing demand for natural and organic hygiene products reflects a broader consumer trend towards clean beauty and sustainable living. Technological advancements, such as smart shower systems and personalized hygiene solutions, also play a significant role in shaping the market landscape.

The report delivers a comprehensive dataset on the North America bath products market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, price range, gender, package type, distribution channel and country.

Market Segmentation

The North America bath products market is categorized into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: USA, Canada

The segmentation of the North America bath products market product type, price range, gender, package type, distribution channel and country. The categorization of the market by product type includes bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments encompass mass, and premium. Gender segments encompass men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market spans USA, and Canada.

Competitive Landscape

The competitive landscape of the bath products industry has been thoroughly analyzed, highlighting key players such as Vi-Jon Laboratories Inc., Victoria’s Secret & Co., Unilever PLC, The Village Company, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Prestige Consumer Healthcare Inc., Parfums de Coeur Ltd., Natura & Co, Mary Kay Inc., Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., High Ridge Brands Co., Henkel AG & Co. KGaA, Gojo Industries Inc., Galderma S.A., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Beiersdorf AG, Bath & Body Works Inc. and All-One-God-Faith Inc. (Dr. Bronner’s).

This comprehensive report analyzes the performance of leading companies in the bath products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the North America bath products market.
Gain in-depth analysis and forecasts for the key segments of the North America bath products market: product type, price range, gender, package type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the North America bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Bath Products Market – Product Type Analysis
North America Bath Products Market – Price Range Analysis
North America Bath Products Market – Gender Analysis
North America Bath Products Market – Package Type Analysis
North America Bath Products Market – Distribution Channel Analysis
North America Bath Products Market – Country Analysis
Company Shares Analysis
Vi-Jon Laboratories, Inc.
Victoria’s Secret & Co.
Unilever PLC
The Village Company
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Prestige Consumer Healthcare, Inc.
Parfums de Coeur, Ltd.
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Bath Products Market 2020-2030
Chart North America Bath Products Market, Net Growth, 2020-2030
Chart North America Bath Products Market, Growth Rates, 2020-2030
Table North America Bath Products Market by Product Type, 2020-2030
Chart North America Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Product Type, 2020-2030
Table North America Bath Products Market by Price Range, 2020-2030
Chart North America Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Price Range, 2020-2030
Table North America Bath Products Market by Gender, 2020-2030
Chart North America Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Gender, 2020-2030
Table North America Bath Products Market by Package Type, 2020-2030
Chart North America Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Package Type, 2020-2030
Table North America Bath Products Market by Distribution Channel, 2020-2030
Chart North America Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Distribution Channel, 2020-2030
Table North America Bath Products Market by Country, 2020-2030
Chart North America Bath Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Bath Products Market by Country, 2020-2030
Table North America Bath Products Market Share (%), by Companies, 2020-2024
Chart North America Bath Products Market, by Companies, 2024
Table North America Bath Products Market Share (%), by Brands, 2020-2024
Chart North America Bath Products Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Bath Products Market: Spend as a Proportion of GDP (%)
Table North America Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Vi-Jon Laboratories, Inc.
Victoria’s Secret & Co.
Unilever PLC
The Village Company
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Prestige Consumer Healthcare, Inc.
Parfums de Coeur, Ltd.
Natura & Co
Mary Kay Inc.
Lush Retail Ltd.
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Kenvue Inc.
High Ridge Brands Co.
Henkel AG & Co. KGaA
Gojo Industries, Inc.
Galderma S.A.
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Beiersdorf AG
Bath & Body Works, Inc.
All-One-God-Faith, Inc. (Dr. Bronner’s)