Middle East and Africa Bath Products Market 2025

Driven by strong market fundamentals, the Middle East and Africa bath products market is expected to achieve rapid growth, adding USD 8.5 billion in value and delivering a CAGR of approximately 14.2% through the forecast period. In the Middle East and Africa, the bath products market is driven by a growing middle class and rising disposable incomes, which boost demand for premium and luxury hygiene products. Additionally, increasing urbanization and the expansion of modern retail channels enhance product accessibility. Cultural emphasis on personal hygiene and grooming further propels market growth, particularly in regions with high population densities.

The report offers a comprehensive analysis of the Middle East and Africa bath products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, gender, package type, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa bath products market:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

In Middle East and Africa, the bath products market is segmented by product type, price range, gender, package type, distribution channel and country. By product type, the market includes bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments encompass mass, and premium. Gender segments are categorized into men, and women. The package type segmentation includes flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

Major participants in the bath products market comprise Wipro Limited, Unilever PLC, Sano-Bruno’s Enterprises Ltd., Reckitt Benckiser Group plc (RB), PZ Cussons Plc, Natura & Co, Munir Sukhtian Group, Lesieur Cristal SA, Kenvue Inc., IFFCO Group, Henkel AG & Co. KGaA, Givanas Industry Nigeria Limited, Evyap Sabun Yag Gliserin San ve Tic A.S., Ekulo Group of Companies, Colgate-Palmolive Company and Beiersdorf AG.

This report delivers an in-depth examination of leading companies in the bath products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa bath products market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa bath products market: product type, price range, gender, package type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Bath Products Market – Product Type Analysis
Middle East and Africa Bath Products Market – Price Range Analysis
Middle East and Africa Bath Products Market – Gender Analysis
Middle East and Africa Bath Products Market – Package Type Analysis
Middle East and Africa Bath Products Market – Distribution Channel Analysis
Middle East and Africa Bath Products Market – Country Analysis
Company Shares Analysis
Wipro Limited
Unilever PLC
Sano-Bruno’s Enterprises Ltd.
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
Natura & Co
Munir Sukhtian Group
Lesieur Cristal SA
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Bath Products Market 2020-2030
Chart Middle East and Africa Bath Products Market, Net Growth, 2020-2030
Chart Middle East and Africa Bath Products Market, Growth Rates, 2020-2030
Table Middle East and Africa Bath Products Market by Product Type, 2020-2030
Chart Middle East and Africa Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Product Type, 2020-2030
Table Middle East and Africa Bath Products Market by Price Range, 2020-2030
Chart Middle East and Africa Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Price Range, 2020-2030
Table Middle East and Africa Bath Products Market by Gender, 2020-2030
Chart Middle East and Africa Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Gender, 2020-2030
Table Middle East and Africa Bath Products Market by Package Type, 2020-2030
Chart Middle East and Africa Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Package Type, 2020-2030
Table Middle East and Africa Bath Products Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Distribution Channel, 2020-2030
Table Middle East and Africa Bath Products Market by Country, 2020-2030
Chart Middle East and Africa Bath Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Bath Products Market by Country, 2020-2030
Table Middle East and Africa Bath Products Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Bath Products Market, by Companies, 2024
Table Middle East and Africa Bath Products Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Bath Products Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Bath Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Unilever PLC
Sano-Bruno’s Enterprises Ltd.
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
Natura & Co
Munir Sukhtian Group
Lesieur Cristal SA
Kenvue Inc.
IFFCO Group
Henkel AG & Co. KGaA
Givanas Industry Nigeria Limited
Evyap Sabun Yag Gliserin San ve Tic A.S.
Ekulo Group of Companies
Colgate-Palmolive Company
Beiersdorf AG