Malaysia Bath Products Market 2025

The Malaysia bath products market is poised for remarkable growth, forecasted to jump from USD 623.0 million in 2024 to USD 1,146.5 million by 2030, reflecting a CAGR of 10.7% throughout the evaluation period. Malaysia’s bath products market is driven by a growing middle class and rising disposable incomes, which boost demand for both basic and premium hygiene products. The increasing influence of Western beauty and wellness trends, coupled with the expansion of modern retail channels and e-commerce platforms, enhances product accessibility. Additionally, consumer focus on sustainability and eco-friendly products is shaping market preferences.

The report aims to deliver comprehensive data on the Malaysia bath products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, gender, package type and distribution channel.

Market Segmentation

The Malaysia bath products market is classified into the following segments:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others

In Malaysia, the bath products market is segmented by product type, price range, gender, package type and distribution channel. The market is classified by product type into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segments encompass mass, and premium. Gender segments comprise men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The bath products market is highly competitive, with key companies profiled in this report, including Wipro Limited, Unilever PLC, Tohtonku Sdn. Bhd., Sebapharma GmbH & CO. KG, Sanofi S.A., Reckitt Benckiser Group plc (RB), Natura & Co, L’Oreal S.A., Lion Corporation, Lam Soon Group, Khobates Industries Sdn. Bhd. (KBI), Kenvue Inc., Galderma S.A., Coty Inc., Colgate-Palmolive Company, Citychemo Manufacturing Sdn. Bhd., Bath & Body Works Inc., Atomy Co. Ltd., Asia Brands Berhad and Amway Corporation.

This analysis offers a comprehensive overview of the main players in the bath products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Malaysia bath products market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia bath products market: product type, price range, gender, package type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Bath Products Market – Product Type Analysis
Malaysia Bath Products Market – Price Range Analysis
Malaysia Bath Products Market – Gender Analysis
Malaysia Bath Products Market – Package Type Analysis
Malaysia Bath Products Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Unilever PLC
Tohtonku Sdn. Bhd.
Sebapharma GmbH & CO. KG
Sanofi S.A.
Reckitt Benckiser Group plc (RB)
Natura & Co
L’Oreal S.A.
Lion Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Bath Products Market 2020-2030
Chart Malaysia Bath Products Market, Net Growth, 2020-2030
Chart Malaysia Bath Products Market, Growth Rates, 2020-2030
Table Malaysia Bath Products Market by Product Type, 2020-2030
Chart Malaysia Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Bath Products Market by Product Type, 2020-2030
Table Malaysia Bath Products Market by Price Range, 2020-2030
Chart Malaysia Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Bath Products Market by Price Range, 2020-2030
Table Malaysia Bath Products Market by Gender, 2020-2030
Chart Malaysia Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Bath Products Market by Gender, 2020-2030
Table Malaysia Bath Products Market by Package Type, 2020-2030
Chart Malaysia Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Bath Products Market by Package Type, 2020-2030
Table Malaysia Bath Products Market by Distribution Channel, 2020-2030
Chart Malaysia Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Bath Products Market by Distribution Channel, 2020-2030
Table Malaysia Bath Products Market Share (%), by Companies, 2020-2024
Chart Malaysia Bath Products Market, by Companies, 2024
Table Malaysia Bath Products Market Share (%), by Brands, 2020-2024
Chart Malaysia Bath Products Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Bath Products Market: Spend as a Proportion of GDP (%)
Table Malaysia Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Unilever PLC
Tohtonku Sdn. Bhd.
Sebapharma GmbH & CO. KG
Sanofi S.A.
Reckitt Benckiser Group plc (RB)
Natura & Co
L’Oreal S.A.
Lion Corporation
Lam Soon Group
Khobates Industries Sdn. Bhd. (KBI)
Kenvue Inc.
Galderma S.A.
Coty Inc.
Colgate-Palmolive Company
Citychemo Manufacturing Sdn. Bhd.
Bath & Body Works, Inc.
Atomy Co., Ltd.
Asia Brands Berhad
Amway Corporation