Asia Pacific Bath Products Market 2025

The Asia Pacific bath products market is anticipated to witness significant growth, with an expected uptick of USD 8.7 billion, equating to a CAGR of about 5.6% in the coming years. The Asia Pacific bath products market is experiencing robust growth due to rapid urbanization and increasing disposable incomes, particularly in countries like China and India. The region’s young population is highly influenced by beauty and wellness trends, driving demand for a wide range of products from basic hygiene essentials to premium and luxury offerings. Additionally, the expansion of e-commerce platforms and modern retail channels enhances product accessibility and market penetration.

This report presents a detailed analysis of the Asia Pacific bath products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, gender, package type, distribution channel and country.

Market Segmentation

The Asia Pacific bath products market is structured as follows:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, liquid soap
Price range: mass, premium
Gender: men, women
Package type: flexible packaging, folding cartons, rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others

The Asia Pacific bath products market is categorized by product type, price range, gender, package type, distribution channel and country. The market is classified by product type into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Price range segmentation includes mass, and premium. Gender segments consist of men, and women. The package type segmentation covers flexible packaging, folding cartons, and rigid plastic packaging. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others. Geographically, the market is divided into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.

Competitive Landscape

Prominent players in the bath products market include Zhongshan MaEr Daily Products Ltd. (Wipro Limited), Wipro Limited, Whealthfields Lohmann Pte Ltd., Unilever PLC, The Procter & Gamble Company (P&G), Shanghai Jahwa United Co. Ltd., Sanofi S.A., Renhe Pharmacy Co. Ltd., Reckitt Benckiser Group plc (RB), RDL Pharmaceutical Lab. Inc., PZ Cussons Plc, PT. Bina Karya Prima, PT Wings Surya, Paul Hartmann AG, Patanjali Ayurved Limited, Nice Group (AGV Products Corporation), Neo Corporate Co. Ltd., Natura & Co, Lush Retail Ltd., L’Oreal S.A., L’Occitane International S.A., Lion Corporation, LG Household & Health Care Ltd., Kracie Holdings Ltd., Kenvue Inc., Karnataka Soaps and Detergents Limited, Kao Corporation, ITC Limited, Henkel AG & Co. KGaA, Guangzhou Blue Moon Co. Ltd. (Blue Moon), Godrej Group, FineToday Holdings Co. Ltd., Earth Corporation, Cow Brand Soap Kyoshinsha Co. Ltd., Cosmetique Asia Corporation, Colgate-Palmolive Company, Cholayil Private Limited (CPL), Beiersdorf AG, Ausnow International (H.K.) Limited and Amway Corporation.

The report provides a detailed assessment of prominent companies within the bath products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Asia Pacific bath products market.
Gain in-depth analysis and forecasts for the key segments of the Asia Pacific bath products market: product type, price range, gender, package type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Asia Pacific bath products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Asia Pacific bath products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Asia Pacific Bath Products Market – Product Type Analysis
Asia Pacific Bath Products Market – Price Range Analysis
Asia Pacific Bath Products Market – Gender Analysis
Asia Pacific Bath Products Market – Package Type Analysis
Asia Pacific Bath Products Market – Distribution Channel Analysis
Asia Pacific Bath Products Market – Country Analysis
Company Shares Analysis
Zhongshan MaEr Daily Products Ltd. (Wipro Limited)
Wipro Limited
Whealthfields Lohmann Pte Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
Shanghai Jahwa United Co., Ltd.
Sanofi S.A.
Renhe Pharmacy Co., Ltd.
Reckitt Benckiser Group plc (RB)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Asia Pacific Bath Products Market 2020-2030
Chart Asia Pacific Bath Products Market, Net Growth, 2020-2030
Chart Asia Pacific Bath Products Market, Growth Rates, 2020-2030
Table Asia Pacific Bath Products Market by Product Type, 2020-2030
Chart Asia Pacific Bath Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Product Type, 2020-2030
Table Asia Pacific Bath Products Market by Price Range, 2020-2030
Chart Asia Pacific Bath Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Price Range, 2020-2030
Table Asia Pacific Bath Products Market by Gender, 2020-2030
Chart Asia Pacific Bath Products Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Gender, 2020-2030
Table Asia Pacific Bath Products Market by Package Type, 2020-2030
Chart Asia Pacific Bath Products Market by Package Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Package Type, 2020-2030
Table Asia Pacific Bath Products Market by Distribution Channel, 2020-2030
Chart Asia Pacific Bath Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Distribution Channel, 2020-2030
Table Asia Pacific Bath Products Market by Country, 2020-2030
Chart Asia Pacific Bath Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Bath Products Market by Country, 2020-2030
Table Asia Pacific Bath Products Market Share (%), by Companies, 2020-2024
Chart Asia Pacific Bath Products Market, by Companies, 2024
Table Asia Pacific Bath Products Market Share (%), by Brands, 2020-2024
Chart Asia Pacific Bath Products Market, by Brands, 2024
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Bath Products Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Bath Products Market: Consumption per Capita (Population)

Companies Mentioned

Zhongshan MaEr Daily Products Ltd. (Wipro Limited)
Wipro Limited
Whealthfields Lohmann Pte Ltd.
Unilever PLC
The Procter & Gamble Company (P&G)
Shanghai Jahwa United Co., Ltd.
Sanofi S.A.
Renhe Pharmacy Co., Ltd.
Reckitt Benckiser Group plc (RB)
RDL Pharmaceutical Lab. Inc.
PZ Cussons Plc
PT. Bina Karya Prima
PT Wings Surya
Paul Hartmann AG
Patanjali Ayurved Limited
Nice Group (AGV Products Corporation)
Neo Corporate Co., Ltd.
Natura & Co
Lush Retail Ltd.
L’Oreal S.A.
L’Occitane International S.A.
Lion Corporation
LG Household & Health Care, Ltd.
Kracie Holdings Ltd.
Kenvue Inc.
Karnataka Soaps and Detergents Limited
Kao Corporation
ITC Limited
Henkel AG & Co. KGaA
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Godrej Group
FineToday Holdings Co., Ltd.
Earth Corporation
Cow Brand Soap Kyoshinsha Co., Ltd.
Cosmetique Asia Corporation
Colgate-Palmolive Company
Cholayil Private Limited (CPL)
Beiersdorf AG
Ausnow International (H.K.) Limited
Amway Corporation