Middle East and Africa Baby Personal Care Products Market 2025

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Driven by strong market fundamentals, the Middle East and Africa baby personal care products market is expected to achieve rapid growth, adding USD 2.6 billion in value and delivering a CAGR of approximately 11.1% through the forecast period. In the Middle East and Africa, rising disposable incomes, particularly in urban areas, drive demand for premium baby personal care products. Additionally, increasing awareness of hygiene and health standards, partly due to government initiatives, is fueling market growth across the region.

The report provides a comprehensive analysis of the Middle East and Africa baby personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa baby personal care products market:
Product type: baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, others
Price range: mass products, premium products
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The segmentation of the Middle East and Africa baby personal care products market product type, price range, distribution channel and country. By product type, the market includes baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, and others. Price range segments encompass mass products, and premium products. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

Leading companies in the baby personal care products market include Unilever PLC, Tiger Brands Limited, The Procter & Gamble Company (P&G), Teva Pharmaceutical Industries Ltd., Sebapharma GmbH & CO. KG, Sara Marketing Company LLC, Sano-Bruno’s Enterprises Ltd., PZ Cussons Plc, Neopharm (Israel) 1996 Ltd, L’Oreal S.A., Laboratoires Expanscience, Kimberly-Clark Corporation, Kenvue Inc., Irish Breeze UC, Hayat Holding A.S., DR. Fischer Ltd., Beiersdorf AG, Bayer AG, Batterjee Holding Company and Albaad Massuot Yitzhak Ltd.

This report delivers an in-depth examination of leading companies in the baby personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa baby personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa baby personal care products market: product type, price range, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa baby personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa baby personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Baby Personal Care Products Market – Product Type Analysis
Middle East and Africa Baby Personal Care Products Market – Price Range Analysis
Middle East and Africa Baby Personal Care Products Market – Distribution Channel Analysis
Middle East and Africa Baby Personal Care Products Market – Country Analysis
Company Shares Analysis
Unilever PLC
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Teva Pharmaceutical Industries Ltd.
Sebapharma GmbH & CO. KG
Sara Marketing Company LLC
Sano-Bruno’s Enterprises Ltd.
PZ Cussons Plc
Neopharm (Israel) 1996 Ltd
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Baby Personal Care Products Market 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market, Net Growth, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market, Growth Rates, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Product Type, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Product Type, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Price Range, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Price Range, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Distribution Channel, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Country, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Country, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Baby Personal Care Products Market, by Companies, 2024
Table Middle East and Africa Baby Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Baby Personal Care Products Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Baby Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Baby Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Teva Pharmaceutical Industries Ltd.
Sebapharma GmbH & CO. KG
Sara Marketing Company LLC
Sano-Bruno’s Enterprises Ltd.
PZ Cussons Plc
Neopharm (Israel) 1996 Ltd
L’Oreal S.A.
Laboratoires Expanscience
Kimberly-Clark Corporation
Kenvue Inc.
Irish Breeze UC
Hayat Holding A.S.
DR. Fischer Ltd.
Beiersdorf AG
Bayer AG
Batterjee Holding Company
Albaad Massuot Yitzhak Ltd.

Product Type

Market Research
Region

Middle East and Africa
Published Date

2025
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