Middle East and Africa Baby Personal Care Products Market 2025

The Middle East and Africa baby personal care products market is poised for rapid expansion, with a projected increase of USD 2.6 billion, reflecting a robust CAGR of 11.1% over the forecast period from 2025 to 2030. In the Middle East and Africa, rising disposable incomes, particularly in urban areas, drive demand for premium baby personal care products. Additionally, increasing awareness of hygiene and health standards, partly due to government initiatives, is fueling market growth across the region.

The report offers a comprehensive analysis of the Middle East and Africa baby personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa baby personal care products market:
Product type: baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, others
Price range: mass products, premium products
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The baby personal care products market in Middle East and Africa is segmented across product type, price range, distribution channel and country. The market is classified by product type into baby toiletries, baby wipes & cotton, diaper creams & rash ointments, haircare products, skincare products, sun protection products, and others. Price range categories include mass products, and premium products. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

Major participants in the baby personal care products market comprise Unilever PLC, Tiger Brands Limited, The Procter & Gamble Company (P&G), Teva Pharmaceutical Industries Ltd., Sebapharma GmbH & CO. KG, Sara Marketing Company LLC, Sano-Bruno’s Enterprises Ltd., PZ Cussons Plc, Neopharm (Israel) 1996 Ltd, L’Oreal S.A., Laboratoires Expanscience, Kimberly-Clark Corporation, Kenvue Inc., Irish Breeze UC, Hayat Holding A.S., DR. Fischer Ltd., Beiersdorf AG, Bayer AG, Batterjee Holding Company and Albaad Massuot Yitzhak Ltd.

This report delivers an in-depth examination of leading companies in the baby personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa baby personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa baby personal care products market: product type, price range, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa baby personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa baby personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Baby Personal Care Products Market – Product Type Analysis
Middle East and Africa Baby Personal Care Products Market – Price Range Analysis
Middle East and Africa Baby Personal Care Products Market – Distribution Channel Analysis
Middle East and Africa Baby Personal Care Products Market – Country Analysis
Company Shares Analysis
Unilever PLC
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Teva Pharmaceutical Industries Ltd.
Sebapharma GmbH & CO. KG
Sara Marketing Company LLC
Sano-Bruno’s Enterprises Ltd.
PZ Cussons Plc
Neopharm (Israel) 1996 Ltd
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Baby Personal Care Products Market 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market, Net Growth, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market, Growth Rates, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Product Type, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Product Type, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Price Range, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Price Range, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Distribution Channel, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market by Country, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Baby Personal Care Products Market by Country, 2020-2030
Table Middle East and Africa Baby Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Baby Personal Care Products Market, by Companies, 2024
Table Middle East and Africa Baby Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Baby Personal Care Products Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Baby Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Baby Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Teva Pharmaceutical Industries Ltd.
Sebapharma GmbH & CO. KG
Sara Marketing Company LLC
Sano-Bruno’s Enterprises Ltd.
PZ Cussons Plc
Neopharm (Israel) 1996 Ltd
L’Oreal S.A.
Laboratoires Expanscience
Kimberly-Clark Corporation
Kenvue Inc.
Irish Breeze UC
Hayat Holding A.S.
DR. Fischer Ltd.
Beiersdorf AG
Bayer AG
Batterjee Holding Company
Albaad Massuot Yitzhak Ltd.